Sfoglia per Correlatore MANDOLFO, MARCO
Pay attention to me: Quantifying attention to advertising through consumer neuroscience
2022/2023 Cvetkovic, Ana
Product placement disclosure in music videos : an empirical investigation of the effectiveness of placement disclosure on YouTube content
2021/2022 Di GERLANDO, GIULIA
Repair: does it really matter? An analysis of the influence of different product repair strategies on consumers' intentions and their antecedents
2021/2022 FRANCESE, ALBERTO
The rhythm of the buying : an empirical investigation of the influence of background music tempo on online impulse buying
2019/2020 Petrotta, Arianna Maria
The role of self-control and ego-depletion in impulse buying : a systematic literature review and an experimental paradigm
2020/2021 ROMAGNOLI, RAFFAELLA
Understanding hedonic user experience in immersive websites : the integration of neuromarketing and structural equation modeling approaches
2018/2019 BAISI, FRANCESCO
User experience in online gambling : an analysis of the behavioral and neuro-physiological user reactions and a proposal for a shared value approach
2017/2018 GILARDONI, ALESSANDRO
Voice commerce and contemporary marketing : characteristics and joint applications
2019/2020 Borriero, Riccardo
Wearable technology and affective computing : current scenario and future challenges for practitioners, consumers, and policymakers
2020/2021 Di PAOLO, FRANCESCO
What affects the affect. A neuromarketing research to understand the user's affective response in immersive online experiences
2019/2020 GERETTI, GIAMMARIA
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