The work explains what is meant by "new space economy", sheds light on the commercial opportunities it creates in the most varied sectors and develops a satellite-based business idea. A literature analysis presents a general overview of the state-of-the art of the space sector from the technological, economic, industrial, political and strategic points of view. Then, a list of the main sectors of satellite data application is provided, explaining for each of them what is the satellites’ contribute and highlighting some relevant case studies. Among the most promising sectors, the precision agriculture one is selected and deepened in all its aspects: from the technological to the competitive one, going through the main trends in the market. Finally, a business proposal in the satellite agriculture area is proposed, for the development of which a strategic and marketing plan are developed, following the most famous academics approaches.
Questo elaborato mira a fare chiarezza su cosa si intende per “Nuova Space Economy”, evidenziando le opportunità commerciali che questa crea nei più svariati settori, per poi ipotizzare lo sviluppo di un'idea di business basata su tecnologie satellitari. Con l’analisi della letteratura si presenta una panoramica generale dello state-of-art del settore spaziale, dai punti di vista tecnologico, economico, industriale, politico e strategico. Successivamente viene fornito un elenco dei principali settori in cui è possibile applicare i dati satellitari, evidenziandone i principali casi di studio. Tra i settori più remunerativi, si sceglie quello dell’agricoltura di precisione e lo si analizza in tutti i suoi aspetti: da quello tecnologico a quello competitivo, passando per le principali macro-tendenze che influenzano il mercato. Si procede all’elaborazione di un’idea di business nel settore, per il cui sviluppo si elaborano un piano strategico e di marketing, seguendo i più famosi approcci accademici.
Digital and space technologies driving innovation in agriculture
MORELLI, VINCENZO
2018/2019
Abstract
The work explains what is meant by "new space economy", sheds light on the commercial opportunities it creates in the most varied sectors and develops a satellite-based business idea. A literature analysis presents a general overview of the state-of-the art of the space sector from the technological, economic, industrial, political and strategic points of view. Then, a list of the main sectors of satellite data application is provided, explaining for each of them what is the satellites’ contribute and highlighting some relevant case studies. Among the most promising sectors, the precision agriculture one is selected and deepened in all its aspects: from the technological to the competitive one, going through the main trends in the market. Finally, a business proposal in the satellite agriculture area is proposed, for the development of which a strategic and marketing plan are developed, following the most famous academics approaches.File | Dimensione | Formato | |
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2019_12_Morelli.pdf
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https://hdl.handle.net/10589/151084