The golden ring

The Golden Ring is a Service System project designed to focus on two main purposes, the first is to help fresh graduates offering them a range of work opportunities, and the second is to help people visiting from the Gulf region, during the Expo 2015, in finding the perfect assistant and guidance through the city. During my two years in Milan, I have heard a lot of my friends talking about their wish to leave their country for better jobs opportuni- ties, and no one can understand better than I do. I left my country not only to study but to finally find a better work opportunity. Therefore, by doing something for the italian and international graduates in Milan, I might help many people finding what they are look- ing for in the Gulf but here in Italy. Starting with a training for the graduates in order to understand the middle eastern cul- ture, the training will help them engage with new visitors on a professional level. Milan already has many visitors from the Arab world, they come to this city for shopping, en- tertainment, networking and more. And the Expo 2015 will have no exceptions, 20% of the worldwide visitors will come from the Gulf re- gion, and they all will need assistance during their stay, from personal shoppers to private translator, to event manager for business etc... Using local and international data, with sever- al interviews done and studying competitors already in the market, these methods helped me reach the conclusion to design a service targeting two different cultures, two different levels of clients for two different locations and time, while still delivering the best for both. In conclusion, the best way to target both users is by creating a technological platform that will be with them 24/7. The visitors will always have suggestions delivered to them, with the ability to get in touch with person- al help from the graduates who passed the training and got their profiles in the platform. By being visible, the graduates will showcase their talents and be available for people in need for their guidance and assistance.