The globalization of markets associated with the pace of change and the actual European economic scenario leads always more companies to expand their businesses beyond national boundaries creating a new competitive environment. In this scenario, the logistics networks of food and beverage manufacturers become more complex and must be managed according to an international perspective. Third Party Logistics providers, affected by these changes, have to continuously adapt the service offering to the growing needs of customers and expand their logistics networks. The present work considers the case of NUMBER 1, an Italian 3PL provider operating in the grocery industry, which wants to internationalize its network to provide services across Europe. The purpose of this paper is to analyse the European contract logistics market, in relation to the grocery sector, to provide NUMBER 1 with a set of internationalization strategies and strategic alternatives, which allow the company to extend its ability to operate outside Italy. After the external analysis, which considered both demand and offer-side, the present work focuses on the internationalization project of NUMBER 1. The major European 3PL providers have been analysed thanks to information available on the web and through the reading of official documents and articles, in order to identify some possible partners in line with company’s needs. During the generation of the strategic alternatives specific attention is given to partnerships that allow the company to cover major European countries by exploiting the logistics networks of other operators in the grocery sector.
La globalizzazione dei mercati, insieme al ritmo del cambiamento e all’attuale scenario economico europeo, spinge sempre più aziende ad espandere le loro attività oltre i confini nazionali, creando un nuovo contesto competitivo. In questo scenario, le reti logistiche dei produttori di alimenti e bevande diventano più complesse e devono essere gestite secondo una prospettiva internazionale. Gli operatori logistici, influenzati da questi cambiamenti, devono adattare continuamente l’offerta di servizi alle crescenti esigenze dei clienti e ampliare le loro reti logistiche. Il presente lavoro considera il caso di NUMBER 1, un fornitore italiano di servizi di logistica conto terzi, operante nel settore grocery, che vuole internazionalizzare il suo network per offrire servizi in tutta Europa. Lo scopo di questo lavoro consiste nell’analizzare il mercato europeo della logistica contrattuale, per quanto riguarda il settore grocery, per fornire a NUMBER 1, una serie di strategie di internazionalizzazione e alternative strategiche, che consentono all'azienda di estendere la sua capacità di operare fuori dall’Italia. Dopo l'analisi esterna, che ha preso in considerazione sia il lato della domanda sia dell'offerta, il presente lavoro si concentra sul progetto di internazionalizzazione di NUMBER 1. I principali operatori logistici europei sono stati analizzati grazie alle informazioni disponibili sul web e attraverso la lettura di documenti ufficiali e articoli, al fine di identificare alcuni possibili partners in linea con le esigenze dell’azienda. Durante la generazione delle alternative strategiche particolare attenzione è stata data alle partnerships che consentono all'azienda di coprire i principali paesi europei, sfruttando le reti logistiche di altri operatori del settore grocery.
Internationalization strategy for an Italian 3PL : the case of NUMBER 1
ZANINI, MARTA
2013/2014
Abstract
The globalization of markets associated with the pace of change and the actual European economic scenario leads always more companies to expand their businesses beyond national boundaries creating a new competitive environment. In this scenario, the logistics networks of food and beverage manufacturers become more complex and must be managed according to an international perspective. Third Party Logistics providers, affected by these changes, have to continuously adapt the service offering to the growing needs of customers and expand their logistics networks. The present work considers the case of NUMBER 1, an Italian 3PL provider operating in the grocery industry, which wants to internationalize its network to provide services across Europe. The purpose of this paper is to analyse the European contract logistics market, in relation to the grocery sector, to provide NUMBER 1 with a set of internationalization strategies and strategic alternatives, which allow the company to extend its ability to operate outside Italy. After the external analysis, which considered both demand and offer-side, the present work focuses on the internationalization project of NUMBER 1. The major European 3PL providers have been analysed thanks to information available on the web and through the reading of official documents and articles, in order to identify some possible partners in line with company’s needs. During the generation of the strategic alternatives specific attention is given to partnerships that allow the company to cover major European countries by exploiting the logistics networks of other operators in the grocery sector.File | Dimensione | Formato | |
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https://hdl.handle.net/10589/101582