Popularity for Fragrances are increasing in India, reason being changing lifestyles coupled with changing attitudes. The trend was quite strong in urban areas, where the working population (both men and women) spent willingly to stay well-groomed. Consumers (mainly in urban areas) continued to buy perfumes which matched their styles and attitudes. While Indians have had a deep connect with fragrances historically, many consumers started to gift premium fragrances on special occasions, including birthdays and weddings, which helped to give another push to sales of fragrances. The Indian flavors and fragrance market is valued at around $225 million, 55 per cent of which comprises fragrances, with the top five international fragrance manufacturers accounting for 75 per cent of the market. Current market is occupied with international brands. The local players like Godrej, Nirma, and Dabur etc. have to fight with these global brands for a share of the market as international brands has an advantage in this area. India’s e-commerce market is likely to have a whopping 100-million customer base, with women being the major contributors, and would be valued at $15 billion by 2016. With increasing urbanization resulting in an increase in the number of exclusive brand stores, and increasing numbers of consumers wanting to flaunt their style and attitude, the demand for premium fragrances is likely to increase over the forecast period. To tap into the huge demand for fragrances even in second-tier cities, international manufacturers are likely to introduce more affordable colognes. The forecast period could witness a surge in demand for premium and mass fragrances to cater to consumers with varied needs and affordability. The industry is currently seen at about Rs 4,000 crore .The fragrance market in India is estimated to be growing at a compound annual growth rate (CAGR) of over 40 per cent and is likely to reach Rs 10,000 crore by 2015, according to The Associated Chambers of Commerce and Industry of India (Assocham). Availability of wide variety of international brands with easily availability especially e-Commerce has accelerated fragrance market. This paper present overall opportunities and estimated market size for luxury products with focus on perfume market in India along with key attributes customers consider while buying.
Popolarità per Fragranze sono in aumento in India, motivo è cambiando gli stili di vita insieme con mutevoli atteggiamenti. La tendenza era molto forte nelle aree urbane, dove la popolazione attiva (sia uomini che donne) speso volentieri per rimanere ben curato. I consumatori (soprattutto nelle aree urbane) hanno continuato ad acquistare i profumi che hanno soddisfatto i loro stili e atteggiamenti. Mentre gli indiani hanno avuto una profonda connessione con fragranze storicamente, molti consumatori ha iniziato a regalo fragranze premium in occasioni speciali, compresi i compleanni e matrimoni, che hanno contribuito a dare un'altra spinta alle vendite di profumi. Il mercato sapori indiani e profumo ha un valore di circa $ 225 milioni il 55 per cento dei quali comprende profumi, con i primi cinque produttori di profumi internazionali rappresentano il 75 per cento del mercato. Mercato attuale si occupa di marchi internazionali. I giocatori locali come Godrej, Nirma, e Dabur ecc devono combattere con questi marchi globali per una quota di mercato come marchi internazionali ha un vantaggio in questo settore. Mercato dell'e-commerce in India è probabilmente un 100 milioni di clienti enorme, con le donne di essere i maggiori contribuenti, e sarebbe valutato 15 miliardi di dollari entro il 2016. Con la crescente urbanizzazione con conseguente aumento del numero di negozi monomarca, e un numero crescente di consumatori che vogliono ostentare il loro stile e l'atteggiamento, la domanda di fragranze premio è destinato ad aumentare nel periodo di previsione. Per sfruttare la grande richiesta di fragranze anche nelle città di secondo livello, produttori internazionali rischiano di introdurre colonie più accessibili. Il periodo di previsione potrebbe assistere a un aumento della domanda di premio e di massa fragranze per soddisfare i consumatori con esigenze diverse e convenienza. L'industria è attualmente visto a circa Rs 4.000 crore .Il mercato fragranza in India è stimato in crescita ad un tasso di crescita annuale composto (CAGR) di oltre il 40 per cento ed è probabile che per raggiungere Rs 10,000 crore entro il 2015, secondo l'Associated Camere di Commercio e Industria dell'India (Assocham). Disponibilità di un'ampia gamma di marchi internazionali con facilità la disponibilità soprattutto e-Commerce ha accelerato mercato fragranza. Questo documento presentano opportunità globali e la dimensione del mercato previsto per i prodotti di lusso con focus sul mercato dei profumi in India insieme con gli attributi chiave clienti considerare, mentre l'acquisto.
Niche perfume's for Indian market
YELLISETTY, SAISREEKANTH
2014/2015
Abstract
Popularity for Fragrances are increasing in India, reason being changing lifestyles coupled with changing attitudes. The trend was quite strong in urban areas, where the working population (both men and women) spent willingly to stay well-groomed. Consumers (mainly in urban areas) continued to buy perfumes which matched their styles and attitudes. While Indians have had a deep connect with fragrances historically, many consumers started to gift premium fragrances on special occasions, including birthdays and weddings, which helped to give another push to sales of fragrances. The Indian flavors and fragrance market is valued at around $225 million, 55 per cent of which comprises fragrances, with the top five international fragrance manufacturers accounting for 75 per cent of the market. Current market is occupied with international brands. The local players like Godrej, Nirma, and Dabur etc. have to fight with these global brands for a share of the market as international brands has an advantage in this area. India’s e-commerce market is likely to have a whopping 100-million customer base, with women being the major contributors, and would be valued at $15 billion by 2016. With increasing urbanization resulting in an increase in the number of exclusive brand stores, and increasing numbers of consumers wanting to flaunt their style and attitude, the demand for premium fragrances is likely to increase over the forecast period. To tap into the huge demand for fragrances even in second-tier cities, international manufacturers are likely to introduce more affordable colognes. The forecast period could witness a surge in demand for premium and mass fragrances to cater to consumers with varied needs and affordability. The industry is currently seen at about Rs 4,000 crore .The fragrance market in India is estimated to be growing at a compound annual growth rate (CAGR) of over 40 per cent and is likely to reach Rs 10,000 crore by 2015, according to The Associated Chambers of Commerce and Industry of India (Assocham). Availability of wide variety of international brands with easily availability especially e-Commerce has accelerated fragrance market. This paper present overall opportunities and estimated market size for luxury products with focus on perfume market in India along with key attributes customers consider while buying.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/103503