Business model and strategic governance : a case in the manufacturing industry

This study is aimed at proposing a Strategic business governance model in order to help to practitioners to gain competitive advantage in their sector. We defined the elements which are crucial to take into account and we reinforced this model with applying on a case study of Benetton. The case study was first analyzed based on the business model of the company and how the situation of strategic governance was. Then, we discussed the business model and strategic governance related to our proposed model and our comments.

Questa tesi ha come obiettivo quello di propore un modello di business governance strategico per aiutare le aziende ad ottenere un vantaggio competitivo nei loro settori. Sono stati definiti gli elementi consedarati cruciali e questi modelli sono stati applicati per l'azienda Benetton. In seguito è stato messo in discussione il modello di business e la strategia di governance in relazione al modello proposto e i nostri osservazioni.