The aim of this work is to establish a complete overview of the environmental and social sustainability practices adopted from companies belonging to the fashion industry , considering the different brand positionin and the speed of supply chain management . Secondly, the goal is to identify the common practices of the firms which are similar for context variables, drivers and barriers to sustainability The adopted metodology approach is the analysis of 21 exploratory , explanatory and retrospective case studies: the unit of analysis are Italian companies brand owners . The information was collected through semi-structured interviews with skilled managers; in order to ensure triangulation of data, we consulted secondary sources too. The cases analysis has led to the definition of a structured list of performance indicators and competitive factors relating to the business strategies adopted in the fashion supply chain ( SC ) and on brand positioning . Then, I have analysed the sustainability practices of Supply Chain , drivers and barriers that respectively pushed and hindered the adoption of these practices; finally context variables have been determined which are characteristic of the companies in the sample . Based on this analysis , the large companies in the sample were divided into four groups , each consisting of firm with common context variables , drivers and barriers to sustainability like. In also, it has been possible to observe the behavior and the problems encountered by small - medium enterprises examined . This research shows that the belonging of a company to a certain Group translates in the implementation of the same business strategy and adoption of the same approach to sustainability, and then a set of similar practices. This project enriches studies on supply chain management and sustainability for the companies of the Italian fashion industry , in line with the growing public interest in the topic. Even if the sample is sufficiently big, it would be appropriate to validate the results observing more companies in the fashion industry.
Il presente lavoro si propone di definire un quadro completo delle pratiche di sostenibilità ambientale e sociale adottate dalle imprese appartenenti al settore fashion, considerando il differente posizionamento del marchio e la velocità di gestione della filiera. In secondo luogo l’obiettivo è quello di individuare le pratiche comuni alle aziende simili per variabili di contesto, driver e barriere alla sostenibilità. L’approccio metodologico adottato è l’analisi di 21 studi di caso esplorativi, esplicativi e retrospettivi, aventi come unità di analisi le aziende brand owner italiane. Le informazioni sono state raccolte mediante interviste semi-strutturate a responsabili aziendali con competenze sul tema; per assicurare la triangolazione dei dati sono state consultate anche fonti secondarie. L’analisi dei casi ha condotto alla definizione di un elenco strutturato di indicatori di performance e di fattori competitivi relativi alle strategie di business adottate nella fashion supply chain (SC) e relativi al posizionamento del marchio. Successivamente sono stati analizzate le pratiche di sostenibilità di Supply Chain, i driver e le barrire che rispettivamente hanno spinto e ostacolato l’adozione di queste pratiche, e infine si sono determinate le variabili di contesto che caratterizzano ognuna delle aziende del campione. In base a queste analisi, le aziende di grandi dimensioni del campione sono state raggruppate in quattro Gruppi, ognuno costituito da aziende aventi variabili di contesto, driver e barriere alla sostenibilità simili. È stato possibile osservare il comportamento e le problematiche riscontrate dalle piccole-medie imprese esaminate. I risultati della ricerca dimostrano che l’appartenenza di un’azienda a un certo Gruppo si traduce nell’implementazione di una stessa strategia di business e nell’adozione di uno stesso approccio alla sostenibilità, e quindi di un set di pratiche simili. La ricerca arricchisce gli studi sul supply chain management e sulla sostenibilità per le aziende italiane del settore fashion industry, in linea con il crescente interesse pubblico al tema. Sebbene il campione di analisi sia sufficientemente numeroso, sarebbe opportuno validare i risultati osservando ulteriori aziende del settore.
La sostenibilità nella fashion supply chain : l'impatto del posizionamento del marchio e della velocità di supply chain management
CAPPELLINI, VERONICA
2014/2015
Abstract
The aim of this work is to establish a complete overview of the environmental and social sustainability practices adopted from companies belonging to the fashion industry , considering the different brand positionin and the speed of supply chain management . Secondly, the goal is to identify the common practices of the firms which are similar for context variables, drivers and barriers to sustainability The adopted metodology approach is the analysis of 21 exploratory , explanatory and retrospective case studies: the unit of analysis are Italian companies brand owners . The information was collected through semi-structured interviews with skilled managers; in order to ensure triangulation of data, we consulted secondary sources too. The cases analysis has led to the definition of a structured list of performance indicators and competitive factors relating to the business strategies adopted in the fashion supply chain ( SC ) and on brand positioning . Then, I have analysed the sustainability practices of Supply Chain , drivers and barriers that respectively pushed and hindered the adoption of these practices; finally context variables have been determined which are characteristic of the companies in the sample . Based on this analysis , the large companies in the sample were divided into four groups , each consisting of firm with common context variables , drivers and barriers to sustainability like. In also, it has been possible to observe the behavior and the problems encountered by small - medium enterprises examined . This research shows that the belonging of a company to a certain Group translates in the implementation of the same business strategy and adoption of the same approach to sustainability, and then a set of similar practices. This project enriches studies on supply chain management and sustainability for the companies of the Italian fashion industry , in line with the growing public interest in the topic. Even if the sample is sufficiently big, it would be appropriate to validate the results observing more companies in the fashion industry.| File | Dimensione | Formato | |
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Descrizione: La Sostenibilità nella fashion supply chain: l'impatto del posizionamento del marchio e della velocità di supply chain management
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https://hdl.handle.net/10589/110982