Implementation of business models : a proposal of an integrative framework

Creativity and innovation are both consequence of a systematic and continuous hard work on elaboration and iteration of ideas. This work intends to propose and describe a method approach to generate, implement and test innovative Business Models within a company. The integrative framework should take into account all the relevant aspects to the business. The approach aim to allows the feasibility analysis of execution, the alignment of the organization and the potential gains analysis from a complete implementation. It also allows to describe in detail the implementation of several stages with different techniques, following different paths from the initial draft to a macro and micro level decisions. Synergies, interactions and iteration processes will come to the surface, exposing the flaws and the challenges for the execution stage, and generating the necessary debates for the improvement of the business models proposed. The aim of the framework is not only to produce disruptive or exceptional changes into the current business, but to generate alternatives to the current situation. Evolutionary plans are also desirable in order to gain competitive advantage. Generation of models will allow to evaluate the prospective ideas and review in deep its flaws, heading all the efforts to a productive generation and experimentation of concepts.