I'm In. PSS that arises as an innovative tool essential to event planning and real-time event management. Focus on live feedbacks and risk management

Event design is the development of a concept and the application of event design techniques to maximise the effectiveness of a planned communication with an audience. As I started working as event designer in Milan, I have been taught that the key to a successful event is to get inside the mind of the public. “I’m In” is a tool that allows people involved with the event business to think and to feel like their audience. By focusing on four main points (communication, real-time feedbacks, live polls and post event surveys, flows management) "I’m In" represents an efficient alternative in the actual market. The thesis argues that real time data collection of audiences, by using “I’m In”, provides insights into the effective design and management of planned events, particularly from the event risk management perspective.