Interior design is an important technique that is given a high attention all over the world nowadays, it plays a big role in the everyday life and introduces people to beauty, relaxation, and modernism. People’s interest in having a nice and attractive design for private and public buildings is increasing. This shows the importance of interior design nowadays. The importance of designing interiors helps the person to learn a lot about the space, and how people feel comfortable while being at a specific place and using its facilities. Designing interiors makes people look at things around them in an open minded view. Handrails, balustrades and other types of railing might not seem hugely important for interior design, but when it comes to creating a genuinely impressive look, you may well be surprised at just how much difference the right designs can make, especially in luxury interior design. Whilst there will be all manner of cheap designs available, a very modern and stylish building will need very modern and stylish design solutions if it wants to look cohesive and united, and even something as simple as rails can make the difference between a design working, or failing miserably. Clients with only a small space to refurbish may still be willing to set aside a large budget for the balustrade package as it is key to ensure that a high quality system is chosen as they are items that are touched and felt. The difference between well designed hand rails and those which are merely off the shelf can be surprisingly vast, and not only can the wrong railings spoil what could otherwise be a genuinely unique and eye-catching design, but it can also leave a space far less safe at the same time. So whilst it may not seem that such additions need to feature heavily in a construction or renovation budget, the difference that they can make when chosen carefully can be huge. And not only might the right choice ensure that the rest of the interior design is not cheapened, but it may even finds that the right rails can lift an ordinary design to whole new levels. A glass balustrade is a type of balustrading material that provides a safety barrier of some sort or is used as fencing. Glass balustrades can be fully framed, semi-frameless or fully frameless and they can be made of different types of glass, such as tempered glass, safety glass, structural glass, and glass that comes in textured, solid, curved, or opaque designs, it is fully customizable. The thesis’ objective is to compare different kind of balustrade with focusing on advantage of Glass balustrade against the rest of this category, also in second part tries to evaluate market of this product in 2 different country which is Germany from Europe union and Iran from middle east. This comparison is include market analysis tools like PEST analysis, Porter's five forces analysis, SWOT analysis then introducing the main companies in each countries and short description about their activities, this evaluation is followed by introducing main producers in each country include Italy, Germany and Iran.Consequently, this paper introduces all the options in order to enter to the mentioned markets and categorized advantage and disadvantages of each of them based on their special conditions. It should be mentioned that this research has been done considering an Italian company with the name of Aluvetro as the topic of this study and in all parts and steps markets variables and competitors are compared with Aluvetro, also in last chapter the suggested solutions are considering Aluvetro as the company which tends to develop its target market to the outside of Italy. Based on current condition of Aluvetro the best option will be discussed in market of Germany and Iran.
Il design degli interni è una tecnica importante che viene dato un alto attenzione in tutto il mondo al giorno d'oggi, essa svolge un ruolo importante nella vita di tutti i giorni e introduce alle persone di bellezza, relax, e il modernismo. l'interesse del popolo ad avere un design piacevole e attraente per gli edifici pubblici e privati è in aumento. Questo dimostra l'importanza del design al giorno d'oggi. L'importanza di interni progettazione aiuta la persona a imparare molto sullo spazio, e come le persone sentirsi a proprio agio, pur essendo in un luogo specifico e con le sue strutture. Progettazione di interni rende le persone guardano le cose intorno a loro in una vista di mentalità aperta. Corrimano, balaustre e altri tipi di ringhiera potrebbe non sembrare estremamente importante per l'interior design, ma quando si tratta di creare un look davvero impressionante, si può ben essere sorpresi di quanta differenza dei disegni giusti possono fare, soprattutto nel lusso interior design. Una balaustra vetro è un tipo di materiale balustrading che fornisce una barriera di sicurezza di qualche tipo o è utilizzato come la recinzione. balaustre di vetro possono essere completamente cornice, semi-frameless o completamente frameless e possono essere realizzati in diversi tipi di vetro, come il vetro temperato, vetro di sicurezza, vetro strutturale, e vetro che viene in disegni strutturato, solidi, curva o opache. L'obiettivo di tesi 'è quello di confrontare diversi tipi di balaustra con focalizzazione sul vantaggio della balaustra di vetro contro il resto di questa categoria, anche nella seconda parte cerca di valutare di mercato di questo prodotto in 2 paesi diversi, che è la Germania dall'Europa unione e l'Iran da metà est. Questo confronto è includere strumenti di analisi di mercato come l'analisi dei parassiti, l'analisi delle cinque forze di Porter, analisi SWOT poi introdurre le principali imprese in ogni paese e descrizione breve le loro attività, tale valutazione è seguito con l'introduzione di produttori principali in ogni paese includono Italia, la Germania e l'Iran .Consequently, questo articolo presenta tutte le opzioni per entrare ai mercati perché hanno ottenuto un vantaggio in categorie e gli svantaggi di ciascuno di loro in base alle loro condizioni speciali. Va ricordato che questa ricerca è stato fatto considerando una società italiana con il nome di Aluvetro come l'argomento di questo studio e in tutte le parti e gradini mercati variabili e concorrenti sono confrontati con Aluvetro, anche nell'ultimo capitolo le soluzioni proposte stanno prendendo in considerazione Aluvetro come la società che tende a sviluppare il mercato di riferimento all'esterno di Italia. Sulla base della condizione attuale Aluvetro la migliore opzione sarà discusso nel mercato della Germania e Iran.
Market evaluation of aluminum profile With focus on glass balustrade (interior luxury design) guideline for chosing appropriate selling channel
KAZEMI, ALI
2015/2016
Abstract
Interior design is an important technique that is given a high attention all over the world nowadays, it plays a big role in the everyday life and introduces people to beauty, relaxation, and modernism. People’s interest in having a nice and attractive design for private and public buildings is increasing. This shows the importance of interior design nowadays. The importance of designing interiors helps the person to learn a lot about the space, and how people feel comfortable while being at a specific place and using its facilities. Designing interiors makes people look at things around them in an open minded view. Handrails, balustrades and other types of railing might not seem hugely important for interior design, but when it comes to creating a genuinely impressive look, you may well be surprised at just how much difference the right designs can make, especially in luxury interior design. Whilst there will be all manner of cheap designs available, a very modern and stylish building will need very modern and stylish design solutions if it wants to look cohesive and united, and even something as simple as rails can make the difference between a design working, or failing miserably. Clients with only a small space to refurbish may still be willing to set aside a large budget for the balustrade package as it is key to ensure that a high quality system is chosen as they are items that are touched and felt. The difference between well designed hand rails and those which are merely off the shelf can be surprisingly vast, and not only can the wrong railings spoil what could otherwise be a genuinely unique and eye-catching design, but it can also leave a space far less safe at the same time. So whilst it may not seem that such additions need to feature heavily in a construction or renovation budget, the difference that they can make when chosen carefully can be huge. And not only might the right choice ensure that the rest of the interior design is not cheapened, but it may even finds that the right rails can lift an ordinary design to whole new levels. A glass balustrade is a type of balustrading material that provides a safety barrier of some sort or is used as fencing. Glass balustrades can be fully framed, semi-frameless or fully frameless and they can be made of different types of glass, such as tempered glass, safety glass, structural glass, and glass that comes in textured, solid, curved, or opaque designs, it is fully customizable. The thesis’ objective is to compare different kind of balustrade with focusing on advantage of Glass balustrade against the rest of this category, also in second part tries to evaluate market of this product in 2 different country which is Germany from Europe union and Iran from middle east. This comparison is include market analysis tools like PEST analysis, Porter's five forces analysis, SWOT analysis then introducing the main companies in each countries and short description about their activities, this evaluation is followed by introducing main producers in each country include Italy, Germany and Iran.Consequently, this paper introduces all the options in order to enter to the mentioned markets and categorized advantage and disadvantages of each of them based on their special conditions. It should be mentioned that this research has been done considering an Italian company with the name of Aluvetro as the topic of this study and in all parts and steps markets variables and competitors are compared with Aluvetro, also in last chapter the suggested solutions are considering Aluvetro as the company which tends to develop its target market to the outside of Italy. Based on current condition of Aluvetro the best option will be discussed in market of Germany and Iran.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/119282