Xianqing. A service system to build the visiting experience for HAIKUO Salt Museum, Shanghai

XIANQING is a service system for the new HAIKUO Salt museum in Jinshan District, Shanghai. The service is consisted of the basic functional service modules like ticket booking, an online platform for equal communication and knowledge sharing among the museum visitors, a virtual collecting game based on the display of the museum to form cross-media narrative and an information pushing channel to promote the consumption in the museum food bar and souvenir shop. The HAIKUO Salt Museum is a new destination that may become a pulling force for the tourism and transformation of the Jinshan District as well as a basement for the education of local history outside of classrooms in Shanghai. With a strong background of private company and sponsor, the museum requires a different way of thinking and practice in display and visitor communication to form a complete and positive visiting experience in order to fit into the financial condition of the museums and other special needs. The research and design work of the XIANQING service system started with a general study of the condition of museums in Shanghai and China, which is discussed in Chapter 1. Chapter 2 is about a general understanding the active roles in museums. A more detailed desk research of general museum thinking and practice will be presented in the first half of that chapter while a specific field research of the interview with the HAIKUO company in the second half. And Chapter 3 is mainly about a field research of questionnaire to understand visitors behavior in museums to find out the possible target user group. Then several case studies of the service for museums on the current market is presented in Chapter 4. The structure and design of the XIANQING service is delivered in Chapter 5. The mock-up for part of the touchpoints and the App are in Chapter 6. And the last chapter is the future development for the service system.