Understanding the role of product-service system designers within service design agencies in London

Service design is a rapidly growing discipline applied by businesses and public sector entities to improve their service offering. The aim of the thesis is to contextualise the role of a product-service system designer in London's design agencies that provide service design consultancy within their offer. The research aimed at understanding companies': ∙ design typology ∙ main area of work (private – public sectors) ∙ variety of services offered ∙ team structure: employees' roles and duties ∙ product service system design’s awareness ∙ processes/tools adopted To underline trends and predictions about the service design discipline and practice, a series of interviews to senior service designers and PSSD graduates have been carried out in London. The results of the research converged in a publicly available website.