The starting point of this thesis is the boom of Chinese cross-border e-commerce market and the sufficient room for Italian companies to increase their exporting volumes and extend the exporting regions. Acknowledging that online payment system is a crucial factor for cross-border e-commerce initiative, the main objective of the present thesis is to give a picture of the online payment market in China. The analysis is conducted to derive useful insights for those Italian exporters who are planning to export to China through e-commerce. In particular, the objective is to facilitate them with up-to-dated information on the development and trends in Chinese domestic and cross-border e-payment market, so as to support their future decision-making.
Payment systems in Chinese and cross-border e-commerce
ZHENG, JIAYIN
2015/2016
Abstract
The starting point of this thesis is the boom of Chinese cross-border e-commerce market and the sufficient room for Italian companies to increase their exporting volumes and extend the exporting regions. Acknowledging that online payment system is a crucial factor for cross-border e-commerce initiative, the main objective of the present thesis is to give a picture of the online payment market in China. The analysis is conducted to derive useful insights for those Italian exporters who are planning to export to China through e-commerce. In particular, the objective is to facilitate them with up-to-dated information on the development and trends in Chinese domestic and cross-border e-payment market, so as to support their future decision-making.File | Dimensione | Formato | |
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Payment Systems in Chinese and Cross-border E-commerce.pdf
accessibile in internet solo dagli utenti autorizzati
Descrizione: Thesis
Dimensione
1.86 MB
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Adobe PDF
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1.86 MB | Adobe PDF | Visualizza/Apri |
Payment Systems in Chinese and Cross-border E-commerce.pdf
accessibile in internet solo dagli utenti autorizzati
Descrizione: Thesis
Dimensione
1.98 MB
Formato
Adobe PDF
|
1.98 MB | Adobe PDF | Visualizza/Apri |
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https://hdl.handle.net/10589/123606