Business plan assembly and commercialization of an innovative product : gazebo modulare automontante (GMA)

According to the Small Business Administration (SBA) half of the businesses fail in the first year and 95% fail within five years. The most common reasons of their failure are lack of management skills, lack of planning, insufficient capital and poor market analysis. A good business plan helps in different ways to overcome the problems that are mentioned above. First of all, it is a good way for obtaining required funding. A comprehensive business plan sends this message to potential investors that the business idea is well studied and different aspects such as marketing, financial and legal, that can affect the business, are considered. It significantly increases the chance of obtaining venture capital or bank loans. The aim of the project is study the feasibility of an innovative product in TT Technology Company. TT technology is an Italian company founded by Tiziano Pili. The company is producing innovated auto building gazebo that is patented in Italy as "Gazebo MODULARE AUOTOMONTANTE" (GMA). The idea of using GMA is to fast set up of gazebos that can be used in situations such as earthquake, fire, outdoor camping, open markets, etc. Considering all aforementioned benefits of using a business plan, TT Technology decided to develop a business plan for its product in order to reduce the risk of failure. In this work the complete business plan that I have developed for TT technology is explained including all parts that a business plan should be composed of.