Digital Business Innovation (DBI) is a process constitutional companies as well as new ventures are frequently involved in, specifically in dynamic environments like the telecommunication one: coping with the change process from one operative model to another is hence a key issue for managers attempting to shorten the transition and avoid losses in terms of revenue, image and customer retention. The literature and practice shows different interpretations while executing DBI. Moreover, previous scholars focused them attention on cases with a clear evidence of managerial issues, mainly regarding established companies. This study wants to add empirical comments on the current discussion how to implement successful digital strategies and solutions development as potential source of benefit by focusing on the transformation process following. Act of change is the first step for innovation. This study bases its foundations on specific assumption. The decision of harmonization under digital solutions and standardization of processes, already shifted from the manufacturing area and applied into the strategy world, may play a significant role in advancing the digital business innovation research in his theory and operative tools. Indeed, it offers principles and methods able to improve the execution of processes, from a single, small task to the overall organizational philosophy. Supporting the Digital Business Strategy research in its concept, through the changing perspective, and practical tools through the business case development best practices, is only a small step to provide future direction to the research that can be explored.
La Digital Business Innovation (DBI) è un processo applicabile sia ad aziende costituzionali ma anche a nuove imprese, in particolare in ambienti dinamici, come ad esempio quello delle telecomunicazioni: far fronte al processo di cambiamento da un modello operativo ad un altro è una questione chiave per i manager che desiderino accorciare le transizioni ed evitare perdite in termini di entrate, immagine e fedeltà dei clienti. La letteratura e la pratica mostrano diverse interpretazioni durante l'esecuzione di DBI. Inoltre, gli studiosi precedenti si sono concentrati su casi con una chiara evidenza di problemi gestionali, soprattutto per quanto riguarda società stabili. Questo studio vuole aggiungere commenti empirici sull’odierna discussione riguardante il come implementare la potenziale fonte di vantaggio di strategie e soluzioni di sviluppo digitale di successo, concentrandosi sul seguente processo di trasformazione. Un atto di cambiamento è il primo passo per l'innovazione. Questo studio fonda le sue basi su specifiche ipotesi. La decisione di armonizzazione tramite soluzioni digitali e standardizzazione dei processi, già da tempo spostata dall’area di produzione e applicata al mondo della strategia, può svolgere un ruolo significativo nel far progredire la ricerca di innovazione di business digitale in termini di teoria e di strumenti operativi. Indubbiamente quest’azione offre principi e metodi in grado di migliorare l'esecuzione dei processi in diversi ambiti: da un unico piccolo compito alla più vasta area di filosofia organizzativa generale. Sostenere la ricerca di Digital Business Strategy, avvalendosi di nuove prospettive e strumenti pratici attraverso lo sviluppo dei business case, è solo un piccolo passo per fornire la direzione futura per la ricerca che ha un ancora maggiore potenziale di essere esplorata.
Empirical internship report on digital business strategy of a telecommunications company
TEMIZ, SEHER DENIZ
2015/2016
Abstract
Digital Business Innovation (DBI) is a process constitutional companies as well as new ventures are frequently involved in, specifically in dynamic environments like the telecommunication one: coping with the change process from one operative model to another is hence a key issue for managers attempting to shorten the transition and avoid losses in terms of revenue, image and customer retention. The literature and practice shows different interpretations while executing DBI. Moreover, previous scholars focused them attention on cases with a clear evidence of managerial issues, mainly regarding established companies. This study wants to add empirical comments on the current discussion how to implement successful digital strategies and solutions development as potential source of benefit by focusing on the transformation process following. Act of change is the first step for innovation. This study bases its foundations on specific assumption. The decision of harmonization under digital solutions and standardization of processes, already shifted from the manufacturing area and applied into the strategy world, may play a significant role in advancing the digital business innovation research in his theory and operative tools. Indeed, it offers principles and methods able to improve the execution of processes, from a single, small task to the overall organizational philosophy. Supporting the Digital Business Strategy research in its concept, through the changing perspective, and practical tools through the business case development best practices, is only a small step to provide future direction to the research that can be explored.| File | Dimensione | Formato | |
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Empirical Internship Report on DBS_Seher Deniz Temiz.pdf
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Descrizione: Internship Report
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https://hdl.handle.net/10589/123913