How ethically do the mainstream fashion media present sustainable fashion ?

By the post-industrialization, fashion started to become more common for everyone to access because of democratization. When mass production could be reachable by whole society; on the other hand, wasteful consumption started to create deep damage to environment/nature, culture, societies and human being. Design, production and consumption cycle of fashion system created ethical problems. Conversely, sustainable fashion discourse is opposite to environmental pollution, workers’ job and life right exploitation, consumers’ alienation and threating the health of consumers’, workers’ and other people who live near to the production area. Aim of this research is to demonstrate limitations of sustainable fashion to reach the masses and its representation by mainstream fashion media. This research tries to find answers for these questions: What is the mainstream fashion media contribution? How do mainstream fashion media present the sustainable fashion? How does sustainable fashion take a place in the mainstream fashion media? How much are the mainstream fashion media objective, critical and ethical? In the light of these questions, the publications of mainstream media are analysed according to how they commit and present sustainable fashion. According to results of the analysis, visual and literal representations of the mainstream fashion medias’ back casting is done. As a result, contribution of the mainstream fashion media and its objectivity about sustainable fashion are analysed.