The objective of the following thesis is to evaluate which are the possible commercial and logistics solutions that an italian company of fashion industry can begin to sell their products in Brasil through e-commerce. At first, a general view of the italian’s economic situation was given. Afterwards the e-commerce theme was studied in deep, also focusing on the possibilities that it offers to the company who want to reach their consumers making the most of all channels. After that Brasilian economy has been studied and the market was analised to see if it could be attractive for italian companies. Operationally speaking, a database containing the main trading platforms, serving the Brazilian market and its characteristics was first made. After, was sent a survey to a sample of Italian companies, to see how many of them sell in Brazil, and what are the logistical and commercial solutions more widespread. It was also very useful to understand the reasons behind the choice of some companies not to preside over the Brazilian market with their products. The ultimate goal of this thesis was to provide a basic tool for companies that are considering to look out on the Brazilian market, to understand how to start moving, which are the main problems to face and which are the business and logistics solutions preferred from companies that are already exporting in that country.
Il seguente lavoro di tesi ha l’obiettivo di valutare quali siano le possibili soluzioni commerciali e logistiche che un’azienda italiana del settore fashion possa intraprendere per vendere i propri prodotti in Brasile tramite l’e-commerce. Inizialmente è stato fatto un quadro generale su quella che è la situazione economica attuale dell’Italia. Successivamente è stato approfondito il tema dell’e-commerce e delle possibilità che esso offre alle aziende per raggiungere i propri consumatori sfruttando al meglio tutti i canali. Il Passo successivo è stato quello di approfondire la situazione economica del Brasile e valutare l’attrattività di questo mercato per le aziende italiane. Operativamente parlando, è stato prima di tutto realizzato un database contenente le principali piattaforme commerciali che servono il mercato Brasiliano e le relative caratteristiche. Successivamente è stato inviato un questionario ad un campione di aziende italiane, per verificare quante di esse vendano in Brasile, e quali siano le soluzioni logistiche e commerciali maggiormente diffuse. È stato molto utile anche capire le motivazioni alla base della scelta di alcune aziende di non presidiare il mercato brasiliano con i loro prodotti. Il fine ultimo di questo lavoro di tesi è stato quello di fornire uno strumento di base alle aziende che stiano valutando di affacciarsi sul mercato brasiliano, per capire come iniziare a muoversi, quali siano i problemi da affrontare, e quali siano le soluzioni commerciali e logistiche privilegiate dalle aziende che già esportano in questo paese.
L’export dall’Italia al Brasile : soluzioni logistiche e canali commerciali per l’eCommerce del settore fashion
GRILLO, VALERIA
2015/2016
Abstract
The objective of the following thesis is to evaluate which are the possible commercial and logistics solutions that an italian company of fashion industry can begin to sell their products in Brasil through e-commerce. At first, a general view of the italian’s economic situation was given. Afterwards the e-commerce theme was studied in deep, also focusing on the possibilities that it offers to the company who want to reach their consumers making the most of all channels. After that Brasilian economy has been studied and the market was analised to see if it could be attractive for italian companies. Operationally speaking, a database containing the main trading platforms, serving the Brazilian market and its characteristics was first made. After, was sent a survey to a sample of Italian companies, to see how many of them sell in Brazil, and what are the logistical and commercial solutions more widespread. It was also very useful to understand the reasons behind the choice of some companies not to preside over the Brazilian market with their products. The ultimate goal of this thesis was to provide a basic tool for companies that are considering to look out on the Brazilian market, to understand how to start moving, which are the main problems to face and which are the business and logistics solutions preferred from companies that are already exporting in that country.File | Dimensione | Formato | |
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2016-09-Grillo.pdf
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2016-09-Grillo.docx
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https://hdl.handle.net/10589/126221