Electronic commerce (e-commerce) has had a profound impact on companies business model and countries growth since its adoption, along with representing a pressing issue for policymakers and researchers alike. Recently, the United States (US) online market has been experiencing positive trends (worth $320 billion in 2015 with an annual average growth rate about 15%, US Commerce Department) – today it represents an attractive opportunity, in particular its fashion segment (US fashion import has grown by 34% in volume in the last 10 years, US Bureau of Economic Analysis). E-commerce has opened new business horizons, yet not all Italian companies have exploited them. The present thesis deals with the analysis of the logistics solutions to support the export of Italian fashion products to the US, with specific focus on the B2C e commerce channel. The aim of this work is, on the one hand, to narrow the extant literature gap on the logistics solutions for intercontinental export of fashion goods and, on the other hand, to offer a decision-making support tool to Italian fashion firms, as a means of entering the US online market. The scope of this work is on the logistics channel – it identifies and evaluates the most efficient and effective distribution strategy. To this purpose, alongside with presenting the experience of both international freight forwarders and Italian fashion companies already operating in the US online market, the present thesis offers a quantitative model.
Il commercio elettronico (e-commerce) ha avuto un profondo impatto sui modelli di business aziendali e sulla crescita dei Paesi fin dalla sua adozione, oltre a rappresentare un problema urgente per politici e ricercatori in egual misura. Recentemente, il mercato online degli Stati Uniti (US) ha vissuto degli andamenti positive (valutato a $320 miliardi nel 2015 con un tasso di crescita annuo del 15%, US Commerce Department). Ad oggi, esso rappresenta una opportunità allettante, in particolar modo per quanto riguarda il suo segmento della moda (l’import Americano di moda è cresciuto del 34% in volume negli ultimi 10 anni, US Bureau of Economic Analysis). Il commercio elettronico ha aperto nuovi orizzonti di business, ma, tuttavia, non tutte le aziende italiane li hanno sfruttati. La presente tesi si occupa dell’analisi delle soluzioni logistiche per supportare l’export di moda italiana verso gli Stati Uniti, specificatamente in relazione al canale B2C e-commerce. Lo scopo di tale lavoro è quello di, da un lato, restringere l’attuale lacuna esistente in letteratura riguardante le soluzioni logistiche per l’export intercontinentale di moda e, dall’altro, di offrire un effettivo strumento di supporto quantitativo alle aziende di moda italiane relativamente a tale possibilità per valutare l’entrata nel mercato online americano della moda. Tale lavoro si focalizza sul canale logistico al fine di identificare e valutare la strategia distributiva più efficiente ed efficace. A questo scopo, oltre a presentare l’esperienza di spedizionieri internazionali ed aziende di moda italiane operanti nel mercato online americano, la presente tesi offre un modello decisionale quantitativo.
Supporting the online export of Italian fashion brands to the US : an activity-based model to compare different international transport strategies
CERAVOLO, GIUSEPPE
2015/2016
Abstract
Electronic commerce (e-commerce) has had a profound impact on companies business model and countries growth since its adoption, along with representing a pressing issue for policymakers and researchers alike. Recently, the United States (US) online market has been experiencing positive trends (worth $320 billion in 2015 with an annual average growth rate about 15%, US Commerce Department) – today it represents an attractive opportunity, in particular its fashion segment (US fashion import has grown by 34% in volume in the last 10 years, US Bureau of Economic Analysis). E-commerce has opened new business horizons, yet not all Italian companies have exploited them. The present thesis deals with the analysis of the logistics solutions to support the export of Italian fashion products to the US, with specific focus on the B2C e commerce channel. The aim of this work is, on the one hand, to narrow the extant literature gap on the logistics solutions for intercontinental export of fashion goods and, on the other hand, to offer a decision-making support tool to Italian fashion firms, as a means of entering the US online market. The scope of this work is on the logistics channel – it identifies and evaluates the most efficient and effective distribution strategy. To this purpose, alongside with presenting the experience of both international freight forwarders and Italian fashion companies already operating in the US online market, the present thesis offers a quantitative model.| File | Dimensione | Formato | |
|---|---|---|---|
|
2016_12_Ceravolo.pdf
solo utenti autorizzati dal 02/12/2019
Dimensione
3.79 MB
Formato
Adobe PDF
|
3.79 MB | Adobe PDF | Visualizza/Apri |
I documenti in POLITesi sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
https://hdl.handle.net/10589/131303