The service system of aged service platform in China

ged service refers to providing indispensable life service for elder generation so that to meet their basic both material and mental living demands. The aged service in China is still in transitional period now, which is different from that in Western Countries. Due to the huge requirement for the aged service market in China, the current service system supported by the government is far from meeting this increasing market demand. Whilst, given the fact of aggressively developing aging population, aged service is changing from the simple government-controlled system to a much comprehensive situation which combines with government-purchased aged service and various private elderly services in the market. Right now the development of diverse elderly services has already resulted in a subdivided market in this area. Meanwhile, there is not a stable and effective approach for target population to search the detailed information on the pension service. The purpose of this thesis is to establish a platform, similar with TAOBAO, AMAZON, eBay etc. where people are able to easily compare and find the proper aged service via bridging the target population who need elderly service and the service providers. On the other hand, due to the specific political system in China, government is able to supervise the entire pension service market through this platform. Based on the particular market environment and consumer background in China, the author together with the collaborated company (YI YANG Online) is intend to establish an aged service platform which is suitable to Chinese market situation. This platform will create a bridge between service industries and their customers by utilizing both online and offline channels. It should be noted that this platform is encouraged also supervised by the government, and this platform will immediately start build the system and test-run after its successful launch.