This thesis has as its object graphic design exhibitions in general, and in particular the context in which this subject is dealt with inside of design schools. In summary: a painstaking research, a collection of literature and testimonies of professionals in order to introduce the concept of the figure of the graphic designer as curator and to question, in first instance, on the design phases that allow the construction of a graphic design exhibition. Then, thanks to the analysis of specific case studies, the theme is lowered in a university context, paying attention to student exhibitions curated by industry professionals. This is because the university context is a powerful and influential tool that increases cultural and social production, storage and dissemination. When analysing the various parties and disciplines that compose it, this context becomes an extremely fertile soil, rich in resources, approaches, objectives and methods very different from each other. Through rigorous research, analysis of four specific examples and the contribution of the professionals involved and active in this area, the study tracks a critical and structured path around the relationship between exhibition and its curatorial practice, questioning its value and the curator profession performed by the graphic designer. In the concluding part of the thesis, the foundations and the arguments that collect the main characters and the basic survey are laid. Such work can be viewed by students as a guide and support for the design phase of an exhibition. The graphic designer, having already provided the executive elements, translates the exhibition and curatorial practice as an extension of the profession and of its trial.
La presente tesi ha come oggetto il tema delle esposizioni di graphic design in generale e in particolare nel contesto delle scuole di design. In sintesi: nella fase preliminare della ricerca si effettua una raccolta di letteratura e di testimonianze di professionisti allo scopo di introdurre il concetto della figura del graphic designer in qualità di curatore e interrogarsi in prima istanza sulle fasi progettuali che consentono la costruzione di una mostra di/sulla grafica. In seguito, grazie all’analisi di casi studio precisi, il tema viene calato in un contesto universitario, ponendo l’attenzione ad esposizioni didattiche curate da professionisti di settore. Questo perché il contesto universitario è un potente ed influente strumento di produzione culturale e sociale, di conservazione e di divulgazione. Quando si analizzano le varie parti e discipline che lo compongono, tale contesto diventa un terreno estremamente fertile, ricco di risorse, approcci, obiettivi e metodi molto diversi tra loro. Attraverso una rigorosa ricerca, l’analisi di quattro esempi specifici ed il contributo di professionisti coinvolti e attivi in questo ambito, lo studio traccia un percorso critico e strutturato sulla relazione tra progetto espositivo e relativa pratica curatoriale, interrogandosi sul valore e sulla professione di curatore svolta dai graphic designer. Nella parte conclusiva della tesi, si pongono le basi e i ragionamenti che raccolgono i caratteri principali e fondamentali dell’indagine. Tale lavoro può essere consultato dagli studenti come guida e supporto alla fase di design di una mostra. Il graphic designer, avendo già a disposizione gli elementi esecutivi, traduce la pratica espositiva, allestitiva, curatoriale e comunicativa in un’estensione della professione e del suo processo.
Mostrare il graphic design. Ruoli e possibilità in contesti didattici
CASTELLI, GIULIA
2015/2016
Abstract
This thesis has as its object graphic design exhibitions in general, and in particular the context in which this subject is dealt with inside of design schools. In summary: a painstaking research, a collection of literature and testimonies of professionals in order to introduce the concept of the figure of the graphic designer as curator and to question, in first instance, on the design phases that allow the construction of a graphic design exhibition. Then, thanks to the analysis of specific case studies, the theme is lowered in a university context, paying attention to student exhibitions curated by industry professionals. This is because the university context is a powerful and influential tool that increases cultural and social production, storage and dissemination. When analysing the various parties and disciplines that compose it, this context becomes an extremely fertile soil, rich in resources, approaches, objectives and methods very different from each other. Through rigorous research, analysis of four specific examples and the contribution of the professionals involved and active in this area, the study tracks a critical and structured path around the relationship between exhibition and its curatorial practice, questioning its value and the curator profession performed by the graphic designer. In the concluding part of the thesis, the foundations and the arguments that collect the main characters and the basic survey are laid. Such work can be viewed by students as a guide and support for the design phase of an exhibition. The graphic designer, having already provided the executive elements, translates the exhibition and curatorial practice as an extension of the profession and of its trial.| File | Dimensione | Formato | |
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TesiMagistrale_GiuliaCastelli_834723.pdf
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Descrizione: Thesis final
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https://hdl.handle.net/10589/133012