This thesis aims to investigate the contribution that the digital technological innovations have brought to the athletic performance in the sport industry. Thanks to a classification of the most important technologies that are shaping and transforming the sports industry in recent years, a detailed description of the environment is carried out with regard to geographical, technological, motivational and economical aspects; as well as identify the most important trends and the similarities and the distinguishing features among those who use technological innovations (athletes and teams) and the vendor of the solutions. The analysis of the literature has allowed the identification of technology as a major source of innovation in the sports sector, and it was then also combined with the study of the current market trend to portray a complete picture of the role of innovation in the digital industry. Developing the model created by the Osservatorio DigitalSport of Politecnico di Milano, 4 major areas of implementation of digital innovation have been highlighted: Athletic Performances, Sport Clubs, Fan Experience, Sport Institutions and Event Management. The focus of the research was then deepened on Athletic Performance, as it was recognized as the most successful area where digital technologies show a key role. After having verified the absence of a specific model able to manage this area of analysis, it has been suggested an original model focused on the classification of different digital solutions in this area. In this way it was possible to structure a research structure to investigate the role that technologies assume in the sphere of athletic performance, the benefits they bring, future trends, the potential economic impact, the triggering mechanisms, the barriers that hinder them, the geographical differences and their role on the athlete's motivation. In particular to investigate some of these aspects, 10 case studies have been introduced, in which the relevant aspects were also analysed thanks to the new model developed. The result of this elaboration was then crossed with the different user functions identified in the first part of the thesis, highlighting also future trends and the actions needed to achieve improvements both technologically and in terms of user experience, to provide interesting insights to lead the growth of this sector.
Questo lavoro di tesi si prefigge l’obiettivo di indagare il contributo che le innovazioni tecnologiche digitali hanno apportato al settore sportivo delle performance atletiche. Grazie ad una classificazione delle più importanti tecnologie che stanno caratterizzando e rivoluzionando l’industria sportiva negli ultimi anni, viene predisposta una descrizione dettagliata del settore riguardo ad aspetti geografici, tecnologici, motivazionali, economici, oltre ad individuare i trend più importanti ed identificare le analogie e i tratti distintivi tra chi utilizza le innovazioni tecnologiche (atleti e teams) e chi invece le propone (vendors). L’analisi della letteratura ha permesso l’identificazione delle tecnologie come una delle principali fonti di innovazione del settore sportivo, ed è stata poi affiancata anche dallo studio degli attuali trend di mercato per ritrarre un quadro completo del ruolo dell’innovazione digitale nel settore. Sviluppando il modello dell’Osservatorio DigitalSport del Politecnico di Milano, sono state evidenziate 4 macro aree di implementazione dell’innovazione digitale: Athletic Performances, Sport Clubs, Fan Experience, Sport Institutions and Event Management. Il focus della ricerca è stato quindi poi verticalizzato su Athletic Performance, in quanto riconosciuta come area più proficua e dove le tecnologie digitali evidenziano un ruolo chiave. Dopo aver constatato l’assenza di un modello specifico in grado di gestire tale ambito di analisi, è stato proposto un modello originale focalizzato sulla classificazione delle diverse soluzioni digitali presenti in questa area. In questo modo si è potuta strutturare una struttura di ricerca per indagare il ruolo che le tecnologie assumono nel ambito delle performance atletiche, i benefici che portano, i trend futuri, il possibile impatto economico, i meccanismi di innesco, le barriere che le ostacolano, le differenze geografiche ed il ruolo che svolgono sulla motivazione dell’atleta. In particolare per approfondire alcuni di questi aspetti sono stati poi proposti 10 studi di caso, in cui gli aspetti rilevanti sono stati analizzati anche grazie al nuovo modello sviluppato. Il risultato di tale elaborazione è stato poi incrociato con le diverse funzioni d’uso evidenziate nella prima parte della tesi, rilevando inoltre i futuri trend e le azioni necessarie per raggiungere i possibili miglioramenti sia a livello tecnologico che a livello di esperienza d’uso per l’utente finale, in modo da fornire spunti interessanti che guidino la crescita di questo settore.
Digital innovation in the sport industry : the case of athletic performance
IANNELLA, FEDERICO;MORANDINI, ANDREA
2016/2017
Abstract
This thesis aims to investigate the contribution that the digital technological innovations have brought to the athletic performance in the sport industry. Thanks to a classification of the most important technologies that are shaping and transforming the sports industry in recent years, a detailed description of the environment is carried out with regard to geographical, technological, motivational and economical aspects; as well as identify the most important trends and the similarities and the distinguishing features among those who use technological innovations (athletes and teams) and the vendor of the solutions. The analysis of the literature has allowed the identification of technology as a major source of innovation in the sports sector, and it was then also combined with the study of the current market trend to portray a complete picture of the role of innovation in the digital industry. Developing the model created by the Osservatorio DigitalSport of Politecnico di Milano, 4 major areas of implementation of digital innovation have been highlighted: Athletic Performances, Sport Clubs, Fan Experience, Sport Institutions and Event Management. The focus of the research was then deepened on Athletic Performance, as it was recognized as the most successful area where digital technologies show a key role. After having verified the absence of a specific model able to manage this area of analysis, it has been suggested an original model focused on the classification of different digital solutions in this area. In this way it was possible to structure a research structure to investigate the role that technologies assume in the sphere of athletic performance, the benefits they bring, future trends, the potential economic impact, the triggering mechanisms, the barriers that hinder them, the geographical differences and their role on the athlete's motivation. In particular to investigate some of these aspects, 10 case studies have been introduced, in which the relevant aspects were also analysed thanks to the new model developed. The result of this elaboration was then crossed with the different user functions identified in the first part of the thesis, highlighting also future trends and the actions needed to achieve improvements both technologically and in terms of user experience, to provide interesting insights to lead the growth of this sector.File | Dimensione | Formato | |
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https://hdl.handle.net/10589/133747