This thesis focuses on the problematics of fast fashion and rapidly changing trends. The fashion industry, which has turned out to be rather more trend-centric than humanistic, is struggling to provide high-quality clothing at an affordable price for the masses. Although mass production has always been challenging design-wise, that should not stop the fashion to be functional and not just decorative. The low quality and the insane focus on our appearance has brought many problems regarding self-image, body diversity, comfort and feminine issues. The goal of this thesis is to investigate this problem and to give a solution for the fast fashion. The research part is composed of chapters that examine the damages caused by the over-consumerism. It brings up the issues regarding low quality and bad tailoring. The chapter Research on quality, focuses on the bad production and the lack of sustainability while explaining what durable fashion is. At the last sub-chapter varied brands are shown as an example from small to big corporations which have sustainable and eco-friendly approach. The other half of the research is targeting mainly the topic of socialization and the importance of human interaction. The technological tools that are supposed to make us more connected, in fact, separate us from the reality. This part also includes the problem of misunderstanding individuality and compares it with collectivism. To understand socialization better and the role of clothing in it, the end of the research focuses on clothing as means of identification and uniforms in general. These chapters investigate the question of uniforms: what are they and what form they appear in? What in particular is the purpose of school uniforms and what did the Soviet school uniforms look like? The project development offers a solution on clothing and fast fashion in which the product is a single dress in a form of identical clothing. There are six different proposals as a design study. Starting from the first dress that is the most detailed and old-fashioned to the final two identical dresses that are radically minimalized and modern. The color palette and the styling of the full collection is inspired by the soviet school uniforms. Fabrics that are used in this project are carefully selected, mostly to be comfortable, sustainable and natural to support motion.
Questa tesi si concentra sulle problematiche della fast fashion e delle tendenze in rapida evoluzione. L'industria della moda, che si è rivelata piuttosto orientata alla tendenza rispetto all'umanistica, sta lottando per offrire abbigliamento di alta qualità ad un prezzo accessibile alle masse. Anche se la produzione di massa è sempre stata una sfida per il design, non dovrebbe impedire alla moda di essere funzionale e non solo decorativo. La scarsa qualità e la folle attenzione sul nostro aspetto hanno portato molti problemi riguardanti l'immagine di sé, la diversità del corpo, il comfort e le questioni femminili. L'obiettivo di questa tesi è studiare questo problema e dare una soluzione per la fast fashion. La parte di ricerca è composta da capitoli che esaminano i danni causati dal sovra-consumismo. Essa solleva le questioni relative alla bassa qualità e alla sartoria. Il capitolo Ricerca sulla qualità, si concentra sulla cattiva produzione e sulla mancanza di sostenibilità, spiegando la moda durevole. Nell'ultimo capitolo i marchi vari sono mostrati come esempio dalle piccole a grandi imprese che hanno un approccio sostenibile ed ecologico. L'altra metà della ricerca riguarda principalmente l'argomento della socializzazione e l'importanza dell'interazione umana. Gli strumenti tecnologici che ci sembra rendere più legati, infatti, ci separano dalla realtà. Questa parte comprende anche il problema del malinteso dell'individualità e la confronta con il collettivismo. Per capire meglio la socializzazione e il ruolo degli abiti in esso, la fine della ricerca si concentra sull'abbigliamento come mezzo di identificazione e uniformi in generale. Questi capitoli esaminano la questione delle uniformi: quali sono essi e la forma in cui appaiono? Cosa è in particolare lo scopo delle uniformi scolastiche e quali sono le uniformi scolastiche sovietiche? Lo sviluppo del progetto offre una soluzione su abbigliamento e fast fashion in cui il prodotto è un vestito unico in una forma di abbigliamento identico. Ci sono sei diverse proposte come uno studio di progettazione. Partendo dal primo abito che è il più dettagliato e vecchio stile dei due abiti identici che sono radicalmente minimizzati e moderni. I colori degli abiti e lo stile della collezione completa sono ispirati alle divise scolastiche sovietiche. I tessuti utilizzati in questo progetto sono accuratamente selezionati, soprattutto per essere confortevoli, sostenibili e naturali per sostenere il movimento.
Connected existence. A fashion study of comfort and quality to empower socialization and femininity in the fast fashion world
KOVACSOVA, MARIA
2016/2017
Abstract
This thesis focuses on the problematics of fast fashion and rapidly changing trends. The fashion industry, which has turned out to be rather more trend-centric than humanistic, is struggling to provide high-quality clothing at an affordable price for the masses. Although mass production has always been challenging design-wise, that should not stop the fashion to be functional and not just decorative. The low quality and the insane focus on our appearance has brought many problems regarding self-image, body diversity, comfort and feminine issues. The goal of this thesis is to investigate this problem and to give a solution for the fast fashion. The research part is composed of chapters that examine the damages caused by the over-consumerism. It brings up the issues regarding low quality and bad tailoring. The chapter Research on quality, focuses on the bad production and the lack of sustainability while explaining what durable fashion is. At the last sub-chapter varied brands are shown as an example from small to big corporations which have sustainable and eco-friendly approach. The other half of the research is targeting mainly the topic of socialization and the importance of human interaction. The technological tools that are supposed to make us more connected, in fact, separate us from the reality. This part also includes the problem of misunderstanding individuality and compares it with collectivism. To understand socialization better and the role of clothing in it, the end of the research focuses on clothing as means of identification and uniforms in general. These chapters investigate the question of uniforms: what are they and what form they appear in? What in particular is the purpose of school uniforms and what did the Soviet school uniforms look like? The project development offers a solution on clothing and fast fashion in which the product is a single dress in a form of identical clothing. There are six different proposals as a design study. Starting from the first dress that is the most detailed and old-fashioned to the final two identical dresses that are radically minimalized and modern. The color palette and the styling of the full collection is inspired by the soviet school uniforms. Fabrics that are used in this project are carefully selected, mostly to be comfortable, sustainable and natural to support motion.File | Dimensione | Formato | |
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Descrizione: A fashion study of comfort and quality to empower socialization and femininity in the fast fashion world.
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https://hdl.handle.net/10589/136559