E-grocery is continuously growing and it is expected to become a common purchase habit for the digital consumer. Nevertheless, with respect to other sectors in which the e-commerce is already well-established, for the grocery there are some complexities that slow down the penetration of the e-commerce practice. In the e-grocery, a crucial role is played by the logistic efficiency: nowadays there are few logistic solutions that are commonly used in the sector. The aim of this study is to develop an innovative horizontal collaborative logistic model that could reduce the logistic operating costs in e-grocery. The model considers a multivendor warehouse with inventories and deliveries shared among different retailers: the modeling of the warehouse has been carried out through an activity-based approach. Firstly, the main logistic activities performed in the warehouse were identified and the related costs were estimated. Secondly, seven different picking scenarios were developed in order to optimize the picking cost per order and to make the solution proposed as much competitive as possible. Finally, the total cost per order obtained in each scenario was compared to the corresponding case for a single merchant warehouse. To further inquire the model, a sensitivity analysis on selected parameters was performed. The current research work, although presenting some limits, can be considered the starting point for an innovative logistic solution to be proposed to retailers interested in entering the e-grocery business.
La vendita dei prodotti alimentari tramite l’utilizzo del canale online è in continua crescita e diventerà un’abitudine di acquisto comune al consumatore digitale del prossimo futuro. Ciononostante, rispetto ad altri settori in cui l’e-commerce è pratica diffusa, per il settore grocery ci sono alcune complessità che rallentano la diffusione del canale e-commerce. Nella spesa online, l’efficienza logistica ha un ruolo cruciale: attualmente lo sviluppo logistico nel settore è limitato a poche soluzioni. Lo scopo di questo studio è lo sviluppo di un modello logistico innovativo di collaborazione orizzontale con l’obbiettivo di ridurre i costi operativi che caratterizzano la spesa online. Il modello consiste in un magazzino multivendor tra più retailer che condividono le scorte e la consegna al cliente finale: la modellizzazione del magazzino è stata sviluppata utilizzando un approccio Activity-Based. Per prima cosa, sono state identificate le principali attività svolte nel magazzino per calcolarne i relativi costi. In secondo luogo, sono stati sviluppati sette diversi scenari di picking per ottimizzare il corrispondente costo per ordine e rendere così la soluzione più competitiva possibile. Infine, il costo totale per ordine, ottenuto per ogni scenario, è stato confrontato ai risultati ottenuti dallo sviluppo di un magazzino dedicato per un singolo retailer. Infine, per analizzare ulteriormente il modello, è stata sviluppata un’analisi di sensitività sui parametri ritenuti rilevanti. Il lavoro di ricerca svolto, nonostante presenti alcuni limiti, può essere considerato il punto di partenza di un’innovativa soluzione logistica da proporre ai retailer del settore alimentare interessati ad estendere il loro business al canale e-commerce.
An innovative multivendor warehouse in e-grocery : an activity based model to assess different configurations
COCIANCICH, ELISA;FRIZZARIN, AMBRA
2016/2017
Abstract
E-grocery is continuously growing and it is expected to become a common purchase habit for the digital consumer. Nevertheless, with respect to other sectors in which the e-commerce is already well-established, for the grocery there are some complexities that slow down the penetration of the e-commerce practice. In the e-grocery, a crucial role is played by the logistic efficiency: nowadays there are few logistic solutions that are commonly used in the sector. The aim of this study is to develop an innovative horizontal collaborative logistic model that could reduce the logistic operating costs in e-grocery. The model considers a multivendor warehouse with inventories and deliveries shared among different retailers: the modeling of the warehouse has been carried out through an activity-based approach. Firstly, the main logistic activities performed in the warehouse were identified and the related costs were estimated. Secondly, seven different picking scenarios were developed in order to optimize the picking cost per order and to make the solution proposed as much competitive as possible. Finally, the total cost per order obtained in each scenario was compared to the corresponding case for a single merchant warehouse. To further inquire the model, a sensitivity analysis on selected parameters was performed. The current research work, although presenting some limits, can be considered the starting point for an innovative logistic solution to be proposed to retailers interested in entering the e-grocery business.| File | Dimensione | Formato | |
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2017_12_Cociancich_Frizzarin.pdf
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https://hdl.handle.net/10589/136948