Increased level of competition and shorter product life cycle have pushed firms to keep innovating through new product development (NPD). NPD has become strategic activity for companies as more than 30% of firms’ total profit derived from new products. Many scholars have put their interest in investigating supplier involvement in NPD process as one of the best practices that can generate success in NPD performance. Meanwhile, the expansion of field in the study of supply chain management has encouraged scholars to include social network theory while studying organizational behavior as network perspective and has replaced dyads into triads as the smallest unit and fundamental building blocks of a network. While many literatures talk about the dynamics of supplier-supplier relationships and its implication to buyer’s and supplier’s performances, nevertheless, none of them have raised the topic of how supplier-supplier relationship may have impact on the buyer’s NPD performance. With supplier-supplier relationship as focus of study, this paper aims to address the gaps in literature by interpolating the concern of supplier-supplier relationship into the scope of NPD and provides theoretical ideas and evidences of the determinants and impacts of supplier-supplier collaborate in NPD project performance. By employing survey and quantitative analysis in testing the theory, this research also intended to fill the gap in terms of methodology. The measurement instruments of survey developed from existing literatures and distributed to companies from automotive, electric domestic appliances, machinery, and packaging goods, across Italy and Indonesia and the data collected is subjected to a series of quantitative analysis. As per the findings obtained, it suggests that buyer can positively influence the relational behavior of its suppliers during NPD process, whereas more efforts made by buyer will leads to a more robust supplier-supplier collaboration. Collaboration between suppliers is also empirically proven to have positive relationship with NPD project performance. This work makes contribution in terms of managerial implications and theoretical enrichment for the field of supplier-supplier relationship in triadic supply network study, specifically, in the scope of NPD.
L'aumento del livello di concorrenza e il ciclo di vita del prodotto più breve hanno spinto le aziende a continuare a innovare attraverso lo sviluppo di nuovi prodotti (NPD). L'NPD è diventata un'attività strategica per le imprese poiché oltre il 30% del profitto totale delle imprese derivava da nuovi prodotti. Molti studiosi si sono interessati allo studio del coinvolgimento dei fornitori nel processo NPD come una delle migliori pratiche in grado di generare successo nelle prestazioni NPD. Nel frattempo, l'espansione del campo nello studio della gestione della supply chain ha incoraggiato gli studiosi a includere la teoria dei social network mentre studiavano il comportamento organizzativo come prospettiva di rete e ha sostituito le diade in triadi come la più piccola unità e blocchi fondamentali di una rete. Mentre molte letterature parlano della dinamica delle relazioni fornitore-fornitore e delle sue implicazioni per le prestazioni di compratore e fornitore, tuttavia nessuna di esse ha sollevato l'argomento di come il rapporto fornitore-fornitore possa avere un impatto sulle prestazioni NPD del compratore. Con il rapporto fornitore-fornitore come oggetto di studio, questo documento mira a colmare le lacune nella letteratura interpolando la preoccupazione della relazione fornitore-fornitore nel campo di applicazione del NPD e fornisce idee teoriche e prove dei fattori determinanti e dell'impatto della collaborazione fornitore-fornitore in Prestazioni del progetto NPD. Utilizzando sondaggi e analisi quantitative per testare la teoria, questa ricerca ha anche lo scopo di colmare il divario in termini di metodologia. Gli strumenti misuratori di indagine sviluppati da letterature esistenti e distribuiti a società di automobili, elettrodomestici, macchinari e beni di imballaggio, in Italia e in Indonesia e i dati raccolti sono sottoposti a una serie di analisi quantitative. In base ai risultati ottenuti, suggerisce che l'acquirente può influenzare positivamente il comportamento relazionale dei propri fornitori durante il processo NPD, mentre maggiori sforzi compiuti dal compratore porteranno a una collaborazione più forte tra fornitore e fornitore. È anche dimostrato empiricamente che la collaborazione tra i fornitori ha relazioni positive con le prestazioni del progetto NPD. Questo lavoro apporta un contributo in termini di implicazioni gestionali e di arricchimento teorico per il campo della relazione fornitore-fornitore nello studio della rete di fornitura triadica, nello specifico, nell'ambito della NPD.
Determinants and impacts on performance of supplier-supplier collaboration in new product development : a survey based study
HUSEIN ALI, FATHIMAH
2017/2018
Abstract
Increased level of competition and shorter product life cycle have pushed firms to keep innovating through new product development (NPD). NPD has become strategic activity for companies as more than 30% of firms’ total profit derived from new products. Many scholars have put their interest in investigating supplier involvement in NPD process as one of the best practices that can generate success in NPD performance. Meanwhile, the expansion of field in the study of supply chain management has encouraged scholars to include social network theory while studying organizational behavior as network perspective and has replaced dyads into triads as the smallest unit and fundamental building blocks of a network. While many literatures talk about the dynamics of supplier-supplier relationships and its implication to buyer’s and supplier’s performances, nevertheless, none of them have raised the topic of how supplier-supplier relationship may have impact on the buyer’s NPD performance. With supplier-supplier relationship as focus of study, this paper aims to address the gaps in literature by interpolating the concern of supplier-supplier relationship into the scope of NPD and provides theoretical ideas and evidences of the determinants and impacts of supplier-supplier collaborate in NPD project performance. By employing survey and quantitative analysis in testing the theory, this research also intended to fill the gap in terms of methodology. The measurement instruments of survey developed from existing literatures and distributed to companies from automotive, electric domestic appliances, machinery, and packaging goods, across Italy and Indonesia and the data collected is subjected to a series of quantitative analysis. As per the findings obtained, it suggests that buyer can positively influence the relational behavior of its suppliers during NPD process, whereas more efforts made by buyer will leads to a more robust supplier-supplier collaboration. Collaboration between suppliers is also empirically proven to have positive relationship with NPD project performance. This work makes contribution in terms of managerial implications and theoretical enrichment for the field of supplier-supplier relationship in triadic supply network study, specifically, in the scope of NPD.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/142543