Smartphones usage increases every year and they are used for all kinds of tasks. New generations are surrounded by them almost since they are born. Today mobile applications offer similar services, but there must be a mechanism to attract and keep the users attention with motivation, creating an engagement through a memorable and pleasurable user experience. In several kinds of applications gamification mechanics are getting more popular every year, crowdsourcing systems being one of them. Map for Easy Paths (MEP) Polisocial project developed by Polytechnic of Milan, aims to develop of a set of tools for the enrichment of cartographic maps with accessibility information of urban pedestrian routes supporting people with some degree of mobility impairments using their mobile phones. MEP Crowd is a crowdsourcing application within MEP Project where registered crowdworkers contribute by answering questions about obstacle photos notified by other users. The research work presented in this thesis aims at motivating the users to improve their quantity and quality of work within MEP Project, specifically adapting the previous version of MEP Crowd, by using the correct amount of gamification affordances. This thesis proposes the development of a gamification layer that involves a leveling and a scoring system, achievements, badges and virtual goods management taking into account the appropriate users gamification profile according to their participation within MEP Project. The proposed solution includes a notification system that gives feedback to the user about his progress through an established schedule. A service platform, called MEP Crowd Engine, manages the answers obtained from crowdworkers with the assignment of the different gamification affordances, computing reward points and weekly notifications. In this thesis interesting results on different game modes are obtained, giving users the possibility to choose according to their accessibility needs, improving the user experience for each target.
L'utilizzo degli smartphone aumenta ogni anno e vengono utilizzati per tutti i tipi di attività. Le nuove generazioni sono circondate da loro quasi da quando sono nate. Oggi le applicazioni mobili offrono servizi simili, ma deve esserci un meccanismo per attirare e mantenere l'attenzione degli utenti con motivazione, creando un impegno attraverso un'esperienza utente memorabile e piacevole. In diversi tipi di applicazioni la meccanica della gamification sta diventando sempre più popolare ogni anno, i sistemi di crowdsourcing sono uno di questi. Mappa per Easy Paths (MEP) progetto Polisociale sviluppato dal Politecnico di Milano, si propone di sviluppare un insieme di strumenti per l'arricchimento di mappe cartografiche con informazioni sull'accessibilità di percorsi pedonali urbani a supporto delle persone con un certo grado di disabilità motorie usando i loro telefoni cellulari. MEP Crowd è un'applicazione di crowdsourcing all'interno del Progetto MEP dove gli crowdworkers registrati contribuiscono rispondendo alle domande sulle foto degli ostacoli comunicate da altri utenti. Il lavoro di ricerca presentato in questa tesi mira a motivare gli utenti a migliorare la loro quantità e qualità del lavoro nell'ambito del Progetto MEP, adattando in modo specifico la versione precedente di MEP Crowd, utilizzando la quantità corretta di gamification affordance. Questa tesi propone lo sviluppo di uno strato gamification che coinvolge un sistema di livellamento e punteggio, gestione di raggiungimenti, distintivi e beni virtuali tenendo conto del profilo di gamification degli utenti appropriati in base alla loro partecipazione al Progetto MEP. La soluzione proposta include un sistema di notifica che dà un feedback agli utenti sui suoi progressi attraverso un programma stabilito. La piattaforma, chiamata MEP Crowd Engine, gestisce le risposte ottenute dai crowdworker con l'assegnazione delle diverse affordance di gamification, calcolo di punti premio e notifiche settimanali. In questa tesi si ottengono risultati interessanti su diverse modalità di gioco, dando agli utenti la possibilità di scegliere in base alle loro esigenze di accessibilità, migliorando l'esperienza dell'utente.
Gamification techniques oriented to a crowdsourcing application to improve quality of participation through motivational affordances
CORDOVA MANCHENO, EDUARDO ALFREDO
2017/2018
Abstract
Smartphones usage increases every year and they are used for all kinds of tasks. New generations are surrounded by them almost since they are born. Today mobile applications offer similar services, but there must be a mechanism to attract and keep the users attention with motivation, creating an engagement through a memorable and pleasurable user experience. In several kinds of applications gamification mechanics are getting more popular every year, crowdsourcing systems being one of them. Map for Easy Paths (MEP) Polisocial project developed by Polytechnic of Milan, aims to develop of a set of tools for the enrichment of cartographic maps with accessibility information of urban pedestrian routes supporting people with some degree of mobility impairments using their mobile phones. MEP Crowd is a crowdsourcing application within MEP Project where registered crowdworkers contribute by answering questions about obstacle photos notified by other users. The research work presented in this thesis aims at motivating the users to improve their quantity and quality of work within MEP Project, specifically adapting the previous version of MEP Crowd, by using the correct amount of gamification affordances. This thesis proposes the development of a gamification layer that involves a leveling and a scoring system, achievements, badges and virtual goods management taking into account the appropriate users gamification profile according to their participation within MEP Project. The proposed solution includes a notification system that gives feedback to the user about his progress through an established schedule. A service platform, called MEP Crowd Engine, manages the answers obtained from crowdworkers with the assignment of the different gamification affordances, computing reward points and weekly notifications. In this thesis interesting results on different game modes are obtained, giving users the possibility to choose according to their accessibility needs, improving the user experience for each target.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/143011