There are 5000 years of history and culture in China. Each dynasty has its own art and decoration features, such as costumes, furniture, architecture and so on. For example, the architectural style of the Tang Dynasty is simple, stable and solemn, and the architecture in the Song Dynasty is gorgeous, exquisite, beautiful, and pays attention to decoration. The Han Dynasty clothing simple elegance, the Tang Dynasty costumes are exquisite. Traditional decoration in China is not only historic, but also, in my view, has unlimited potential for future development. Chinese traditional architecture is a picture, with walls as frames, and the main object of appreciation is the space within the enclosure. The way of appreciation is not static "Hope", but in the dynamic "swirling" picture, moving around and changing with emotion, and enjoying the charm of all kinds of paintings. Chinese traditional architecture is made up of lines. Column, beam, truss, frontal, rafters, arch, at the macro level are regarded as intertwined lines, these lines constitute the building net. The traditional Chinese architecture has a valuable beauty. These linear components of the building meet the requirements of the structure and function itself, but also have the role of decoration. These lines form from the emphasis on the structure of joints, or is the image of streamers, moire or creeping like abstract. Richly and conciseness is the characteristic of Chinese traditional architectural decoration. Another point I am very interested in is that in traditional Chinese architecture, the planarization decorative patterns become three-dimensional. Compared with the 5000 years history of Chinese traditional architecture, Denim fabric is considered as a young man. JEAN and DENIM refer to the same fabric. JEAN is named after Italy tailor, while DENIM comes from SERGE DE NIMES in French. The first thing to appear in jeans is Jeans. So who was the first person to make the twill Denim into jeans? The earliest record of "Jeans" was in 1567. In the north of Italy, there was a port called Genoa. At that time, the foreign business travelers were called "Genoese". These sailors like to wear the work pants made of a rough and sturdy fabric produced locally, called "Genoese" or "Genes", with a similar pronunciation to "Jeans". Three hundred and sixty years later, denim was introduced to the United States by the American Jewish businessman Levi Strauss and became popular in the United States. At first, it was popular among the workers' group. With the development of the past, it changed from the original coffee color to the dark blue twill fabric, that is, denim. Since then, denim fabric has also entered the fashion group from the workers and consumers. In general, the denim fabric shows a free, unfettered, undisciplined style, and because of the many use of cowboy movies in the western United States, most people feel that denim represents cowboys, more of a wild unruly feeling, but there is no profound historical and cultural background. In my opinion, the decorative lines of Chinese traditional architecture can be combined with the Western denim fabric. The addition of foreign culture on the basis of Chinese traditional culture can make the essence of China's long history and culture more innovative. The purpose of this project is to create a new Chinese menswear brand, which integrates Chinese traditional architectural culture into the design of a three-dimensional decoration, adding new elements of foreign culture, and embodies an inclusive concept. In this project, I will study the categories of traditional Chinese architectural decoration lines and denim fabrics, locate consumer groups, do well in brand positioning and later packaging services. I hope that in this project, Chinese ancient elements can be given a new look, and the traditional Chinese trend will become fashionable, modernized and follow the pace of the times.
Ci sono 5000 anni di storia e cultura in Cina. Ogni dinastia ha le sue caratteristiche di arte e decorazione, come costumi, mobili, architettura e così via. Ad esempio, lo stile architettonico della Dinastia Tang è semplice, stabile e solenne, e l'architettura della Dinastia Song è splendida, squisita, bella e presta attenzione alla decorazione. La dinastia Han abbina all'eleganza semplice, i costumi della dinastia Tang sono squisiti. La decorazione tradizionale in Cina non è solo storica, ma, a mio avviso, ha un potenziale illimitato per lo sviluppo futuro. L'architettura tradizionale cinese è un quadro, con pareti come cornici, e l'oggetto principale dell'apprezzamento è lo spazio all'interno del recinto. Il modo di apprezzare non è la "speranza" statica, ma la dinamica immagine "vorticosa", che si muove e cambia con emozione, e gode del fascino di tutti i tipi di dipinti. L'architettura tradizionale cinese è fatta di linee. Colonna, trave, capriata, frontale, travicelli, arco, al livello macro sono considerate linee intrecciate, queste linee costituiscono la rete dell'edificio. L'architettura tradizionale cinese ha una bellezza preziosa. Queste componenti lineari dell'edificio soddisfano i requisiti della struttura e della funzione stessa, ma hanno anche il ruolo di decorazione. Queste linee si formano dall'enfasi sulla struttura delle articolazioni, o è l'immagine di stelle filanti, moiré o strisciante come astratto. Ricco e conciso è la caratteristica della decorazione architettonica tradizionale cinese. Un altro punto a cui sono molto interessato è che nell'architettura tradizionale cinese, i motivi decorativi della planarizzazione diventano tridimensionali. Rispetto ai 5000 anni di storia dell'architettura tradizionale cinese, il tessuto denim è considerato giovane. JEAN e DENIM si riferiscono allo stesso tessuto. JEAN prende il nome dall'italiano sarto, mentre DENIM proviene da SERGE DE NIMES in francese. La prima cosa che appare nei jeans è Jeans. Allora, chi è stata la prima persona a trasformare Denim in jeans in jeans? Il primo record di "Jeans" risale al 1567. Nel nord dell'Italia esisteva un porto chiamato Genova. A quel tempo, i viaggiatori d'affari stranieri venivano chiamati "genovesi". Questi marinai amano indossare i pantaloni da lavoro realizzati con un tessuto ruvido e robusto prodotto localmente, chiamato "Genovese" o "Genes", con una pronuncia simile a "Jeans". Trecentosessant’anni dopo, il denim fu introdotto negli Stati Uniti dall'uomo d'affari ebreo americano Levi Strauss e divenne popolare negli Stati Uniti. All'inizio era popolare tra il gruppo dei lavoratori. Con lo sviluppo del passato, è passato dal colore del caffè originale al tessuto in twill blu scuro, ovvero il denim. Da allora, il tessuto denim è entrato anche nel gruppo della moda da lavoratori e consumatori. In generale, la stoffa denim mostra uno stile libero, libero e indisciplinato e, a causa del gran uso di film da cowboy negli Stati Uniti occidentali, la maggior parte delle persone ritiene che il denim rappresenti i cowboys, più una sensazione selvaggia e indisciplinata, ma non c'è un profondo sfondo storico e culturale. A mio parere, le linee decorative dell'architettura tradizionale cinese possono essere combinate con il tessuto denim occidentale. L'aggiunta di cultura straniera sulla base della cultura tradizionale cinese può rendere l'essenza della lunga storia e cultura della Cina più innovativa. Lo scopo di questo progetto è quello di creare un nuovo marchio cinese di abbigliamento maschile, che integri la cultura architettonica tradizionale cinese nel design di una decorazione tridimensionale, aggiungendo nuovi elementi di cultura straniera e incorpori un concetto inclusivo. In questo progetto, studierò le categorie delle linee di decorazione architettonica cinese tradizionale e dei tessuti in denim, individuerò i gruppi di consumatori, farò bene il posizionamento del marchio e successivamente i servizi di imballaggio. Spero che in questo progetto, gli elementi antichi cinesi possano dare un nuovo look, e la tendenza tradizionale cinese diventerà di moda, modernizzata e seguirà il ritmo dei tempi.
The combination of traditional Chinese architectural decorative lines and denim
CHEN, FANGYI
2017/2018
Abstract
There are 5000 years of history and culture in China. Each dynasty has its own art and decoration features, such as costumes, furniture, architecture and so on. For example, the architectural style of the Tang Dynasty is simple, stable and solemn, and the architecture in the Song Dynasty is gorgeous, exquisite, beautiful, and pays attention to decoration. The Han Dynasty clothing simple elegance, the Tang Dynasty costumes are exquisite. Traditional decoration in China is not only historic, but also, in my view, has unlimited potential for future development. Chinese traditional architecture is a picture, with walls as frames, and the main object of appreciation is the space within the enclosure. The way of appreciation is not static "Hope", but in the dynamic "swirling" picture, moving around and changing with emotion, and enjoying the charm of all kinds of paintings. Chinese traditional architecture is made up of lines. Column, beam, truss, frontal, rafters, arch, at the macro level are regarded as intertwined lines, these lines constitute the building net. The traditional Chinese architecture has a valuable beauty. These linear components of the building meet the requirements of the structure and function itself, but also have the role of decoration. These lines form from the emphasis on the structure of joints, or is the image of streamers, moire or creeping like abstract. Richly and conciseness is the characteristic of Chinese traditional architectural decoration. Another point I am very interested in is that in traditional Chinese architecture, the planarization decorative patterns become three-dimensional. Compared with the 5000 years history of Chinese traditional architecture, Denim fabric is considered as a young man. JEAN and DENIM refer to the same fabric. JEAN is named after Italy tailor, while DENIM comes from SERGE DE NIMES in French. The first thing to appear in jeans is Jeans. So who was the first person to make the twill Denim into jeans? The earliest record of "Jeans" was in 1567. In the north of Italy, there was a port called Genoa. At that time, the foreign business travelers were called "Genoese". These sailors like to wear the work pants made of a rough and sturdy fabric produced locally, called "Genoese" or "Genes", with a similar pronunciation to "Jeans". Three hundred and sixty years later, denim was introduced to the United States by the American Jewish businessman Levi Strauss and became popular in the United States. At first, it was popular among the workers' group. With the development of the past, it changed from the original coffee color to the dark blue twill fabric, that is, denim. Since then, denim fabric has also entered the fashion group from the workers and consumers. In general, the denim fabric shows a free, unfettered, undisciplined style, and because of the many use of cowboy movies in the western United States, most people feel that denim represents cowboys, more of a wild unruly feeling, but there is no profound historical and cultural background. In my opinion, the decorative lines of Chinese traditional architecture can be combined with the Western denim fabric. The addition of foreign culture on the basis of Chinese traditional culture can make the essence of China's long history and culture more innovative. The purpose of this project is to create a new Chinese menswear brand, which integrates Chinese traditional architectural culture into the design of a three-dimensional decoration, adding new elements of foreign culture, and embodies an inclusive concept. In this project, I will study the categories of traditional Chinese architectural decoration lines and denim fabrics, locate consumer groups, do well in brand positioning and later packaging services. I hope that in this project, Chinese ancient elements can be given a new look, and the traditional Chinese trend will become fashionable, modernized and follow the pace of the times.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/143111