The inheritance of ICH has a long way to go. There are many difficulties and challenges facing the ICH. Cultural and creative industries have become the supporting force for China's economic development. Creative parks have become the main carriers and methods for the accumulation of cultural and creative industries. The ICH culture is characterized by its richness and diversity, and it brings new opportunities for the inheritance of the ICH requires the development of a culture of deafness. Therefore, the scientific docking between the ICH culture and the creative park has great practical value in the inheritance of non-heritage culture. In this paper, the author studied the relevant principles and methods of service design, taking Shanghai Shangzhifang creative park as an example to build a non-creative creative park service system. Connect the user's experience and feelings in the front-end process of the non-creative creative park with the business model and service flow of the back-end creative park. In this article, the author organically combines service design patterns with business models then explore the concrete schemes and depth of the feasibility of the connection between creative parks and inheritance cultures. Firstly, in the research the author introduced the design principle and methodology of service design and combed and summarized the current situation of the rise and development of the inheritance cultures and creative parks. At the same time, it combines relevant case studies of ICH. The function, generation method and stakeholders of the concept of ICH creative park were combed, and the service design ideas and content of the non-heritage creative park were elaborated in detail. Secondly, through the research on the status quo of Shangzhifang Creative Park, the author have found out the service contact of Shangzhifang to develop the ICH creative park. Secondly, the author investigate the current situation of the creative park of Shangzhifang and find out the service touchpoints of Shangzhifang’s development of ICH Park. Through user classification, questionnaires and in-depth interviews were conducted on the ICH inheritors and tourists. With the help of the classification of the user's target group, the author divided the user files of the Shangzhifang Creative Park into three categories: cultural enthusiasts, family interaction, and ordinary office workers. These three files basically cover the needs and style tendencies of ICH creative park users that may be involved. In the service design application of the Shangzhifang creative park, this article applied the standard process of service design’s concept, vision and scenario of the service, analyzing the relevant stakeholder, service offering map, service system map, service blueprint and storyboard in order to establish the Shangzhifang’s service platform, space, brand and event planning, and showing the final service design results. At the same time, a multi-level user experience strategy for the campus was also proposed: sensory experience, storytelling experience, immersive experience, co-creation experience and thinking experience. The effective transmission of ICH is the purpose. Creative parks are the media. Service design is a means and a new engine for inheritance and innovation of ICH.
L'eredità di ICH ha una lunga strada da percorrere. Ci sono molte difficoltà e sfide di fronte all'ICH. Le industrie culturali e creative sono diventate la forza trainante per lo sviluppo economico della Cina. I parchi creativi sono diventati i principali vettori e metodi per l'accumulo di industrie culturali e creative. La cultura ICH è caratterizzata dalla sua ricchezza e diversità e offre nuove opportunità per l'ereditarietà dell'ICH che richiede lo sviluppo di una cultura della sordità. Pertanto, l'attracco scientifico tra la cultura ICH e il parco creativo ha un grande valore pratico nell'eredità della cultura non-heritage. In questo articolo, l'autore ha studiato i principi e i metodi rilevanti della progettazione del servizio, portando il parco creativo di Shanghai Shangzhifang come un esempio per costruire un sistema di servizi di parchi creativi non creativi. Connetti l'esperienza e le sensazioni dell'utente nel processo di front-end del parco creativo non creativo con il modello di business e il flusso di servizi del parco creativo back-end. In questo articolo, l'autore combina organicamente modelli di progettazione del servizio con modelli di business, quindi esplora gli schemi concreti e la profondità della fattibilità della connessione tra parchi creativi e culture ereditarie. In primo luogo, nella ricerca l'autore ha introdotto il principio di progettazione e la metodologia del design del servizio e ha sintetizzato e sintetizzato la situazione attuale dell'aumento e dello sviluppo delle culture di eredità e dei parchi creativi. Allo stesso tempo, combina casi studio rilevanti di ICH. La funzione, il metodo di generazione e le parti interessate del concetto di parco creativo ICH sono stati pettinati e le idee di progettazione del servizio e il contenuto del parco creativo non storico sono stati elaborati in dettaglio. In secondo luogo, attraverso la ricerca sullo status quo dello Shangzhifang Creative Park, l'autore ha scoperto il contatto di servizio di Shangzhifang per sviluppare il parco creativo ICH. In secondo luogo, l'autore investiga sulla situazione attuale del parco creativo di Shangzhifang e scopre i punti di contatto del servizio dello sviluppo di ICH Park di Shangzhifang. Attraverso la classificazione degli utenti, sono stati condotti questionari e interviste approfondite sugli eredi e turisti dell'ICH. Con l'aiuto della classificazione del gruppo target dell'utente, l'autore ha suddiviso i file utente dello Shangzhifang Creative Park in tre categorie: appassionati di cultura, interazione familiare e impiegati ordinari. Questi tre file coprono fondamentalmente le esigenze e le tendenze stilistiche degli utenti del parco creativo di ICH che potrebbero essere coinvolti. Nell'applicazione di progettazione del servizio del parco creativo di Shangzhifang, questo articolo applicava il processo standard del concetto di servizio, visione e scenario del servizio, analizzando il soggetto interessato, la mappa dell'offerta di servizi, la mappa del sistema di servizio, il piano di servizio e lo storyboard per stabilire la piattaforma di servizi, lo spazio, il marchio e la pianificazione degli eventi di Shangzhifang e mostra i risultati finali del progetto di servizio. Allo stesso tempo, è stata proposta anche una strategia di esperienza utente multi-livello per il campus: esperienza sensoriale, esperienza narrativa, esperienza immersiva, esperienza di co-creazione ed esperienza di pensiero. La trasmissione efficace di ICH è lo scopo. I parchi creativi sono i media. Il service design è un mezzo e un nuovo motore per l'ereditarietà e l'innovazione di ICH.
Service design research of the creative park with the theme of ICH. Taking Shanghai Shangzhifang creative park as an example
XU, ANRUI
2018/2019
Abstract
The inheritance of ICH has a long way to go. There are many difficulties and challenges facing the ICH. Cultural and creative industries have become the supporting force for China's economic development. Creative parks have become the main carriers and methods for the accumulation of cultural and creative industries. The ICH culture is characterized by its richness and diversity, and it brings new opportunities for the inheritance of the ICH requires the development of a culture of deafness. Therefore, the scientific docking between the ICH culture and the creative park has great practical value in the inheritance of non-heritage culture. In this paper, the author studied the relevant principles and methods of service design, taking Shanghai Shangzhifang creative park as an example to build a non-creative creative park service system. Connect the user's experience and feelings in the front-end process of the non-creative creative park with the business model and service flow of the back-end creative park. In this article, the author organically combines service design patterns with business models then explore the concrete schemes and depth of the feasibility of the connection between creative parks and inheritance cultures. Firstly, in the research the author introduced the design principle and methodology of service design and combed and summarized the current situation of the rise and development of the inheritance cultures and creative parks. At the same time, it combines relevant case studies of ICH. The function, generation method and stakeholders of the concept of ICH creative park were combed, and the service design ideas and content of the non-heritage creative park were elaborated in detail. Secondly, through the research on the status quo of Shangzhifang Creative Park, the author have found out the service contact of Shangzhifang to develop the ICH creative park. Secondly, the author investigate the current situation of the creative park of Shangzhifang and find out the service touchpoints of Shangzhifang’s development of ICH Park. Through user classification, questionnaires and in-depth interviews were conducted on the ICH inheritors and tourists. With the help of the classification of the user's target group, the author divided the user files of the Shangzhifang Creative Park into three categories: cultural enthusiasts, family interaction, and ordinary office workers. These three files basically cover the needs and style tendencies of ICH creative park users that may be involved. In the service design application of the Shangzhifang creative park, this article applied the standard process of service design’s concept, vision and scenario of the service, analyzing the relevant stakeholder, service offering map, service system map, service blueprint and storyboard in order to establish the Shangzhifang’s service platform, space, brand and event planning, and showing the final service design results. At the same time, a multi-level user experience strategy for the campus was also proposed: sensory experience, storytelling experience, immersive experience, co-creation experience and thinking experience. The effective transmission of ICH is the purpose. Creative parks are the media. Service design is a means and a new engine for inheritance and innovation of ICH.File | Dimensione | Formato | |
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Booklet_Anrui Xu_10571522.pdf
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https://hdl.handle.net/10589/143524