Marketing optimization algoritmh : from a single predictive model perspective to a multiple campaigns framework

Optimization algorithm that takes in input different metrics predicted by predictors through prediction model in order to defining the optimal targeting on more campaigns maximizing even more the core metrics

Algoritmo di ottimizzatione che prende in input diverse metriche predette da modelli predittivi di targeting e riesce a unirlimassimizzando le medesime metriche di tali modelli creando come output un targeting su piu' campagne di marketing.