Even though the study of supplier involvement in NPD has been discussed widely, the topic still continues to grow, and this area of research is far from being abandoned. The primary purpose of this study is to analyze the involvement of suppliers in a New Product Development project and apply it in a real case. Secondly, how to enhance supplier driven innovation in New Product Development based on the company’s relationship with the supplier. The criteria give a conceptual basis on the nature of innovative suppliers: specialized, technically competent, export-oriented firms, located in the proximity of the buyer, being embedded in a trusted and intensive relationship are identified as having a higher probability to the core innovative suppliers. These criteria can also serve to refine strategic sourcing decision and to enhance supplier driven innovation in NPD based on supplier firm relationship. The company which helped for this study is TONYSS ENGINEERING, one of the leading producers of dyeing machines. The project selected for this study was believed to be rich in information about the supplier’s involvement in NPD. Data was collected through interviews with the company and some data were taken from the firm’s website. A broad literature review is done in order to answer the research questions and to better understand the different aspects of early supplier involvement in New Product Development, its benefits, limitations etc. The report provides detailed study about the company and its structure, in-depth analysis of the purchase and the supply chain process and understand how the company is choosing its suppliers and involving suppliers in the new product development. Finally, based on the study, using the tools and theories suggestions were provided to improve the selection of supplier and to involve the supplier in the early stage of new product development.
Anche se lo studio del coinvolgimento dei fornitori nell'NPD è stato ampiamente discusso, l'argomento continua a crescere e quest'area di ricerca è lungi dall'essere abbandonata. Lo scopo principale di questo studio è analizzare il coinvolgimento dei fornitori in un progetto di sviluppo di nuovi prodotti e applicarli in un caso reale. In secondo luogo, come migliorare l'innovazione guidata dai fornitori nello sviluppo di nuovi prodotti in base alla relazione dell'azienda con il fornitore. I criteri forniscono una base concettuale sulla natura dei fornitori innovativi: le imprese specializzate, tecnicamente competenti, orientate all'esportazione, situate nelle vicinanze del compratore, essendo integrate in un rapporto di fiducia e intensivo sono identificate come aventi una probabilità più elevata rispetto al nucleo innovativo fornitori. Questi criteri possono anche servire a perfezionare la decisione di sourcing strategico e a potenziare l'innovazione guidata dai fornitori nell'NPD sulla base della relazione delle aziende fornitrici. La società che ha contribuito allo studio è TONYSS ENGINEERING, uno dei principali produttori di macchine per la tintura. Si ritiene che il progetto selezionato per questo studio sia ricco di informazioni sul coinvolgimento del fornitore in NPD. I dati sono stati raccolti attraverso interviste con la società e alcuni dati sono stati presi dal sito web dell'azienda. Viene fornita un'ampia revisione della letteratura per rispondere alle domande di ricerca e per comprendere meglio i diversi aspetti del coinvolgimento dei fornitori precoce nello sviluppo di nuovi prodotti, i vantaggi, i limiti ecc. Il rapporto fornisce uno studio dettagliato sull'azienda e sulla sua struttura, approfondita analisi del processo di acquisto e della catena di fornitura e capire come l'azienda sceglie i propri fornitori e coinvolge i fornitori nello sviluppo di nuovi prodotti. Infine, sulla base dello studio, sono stati forniti suggerimenti sugli strumenti e le teorie per migliorare la selezione del fornitore e coinvolgere il fornitore nella fase iniziale dello sviluppo di nuovi prodotti.
Early supplier involvement in new product development
KARUPPUSAMY, GOWTHAM;CHIDAMBARAM, CHANDRA SEKARAN
2018/2019
Abstract
Even though the study of supplier involvement in NPD has been discussed widely, the topic still continues to grow, and this area of research is far from being abandoned. The primary purpose of this study is to analyze the involvement of suppliers in a New Product Development project and apply it in a real case. Secondly, how to enhance supplier driven innovation in New Product Development based on the company’s relationship with the supplier. The criteria give a conceptual basis on the nature of innovative suppliers: specialized, technically competent, export-oriented firms, located in the proximity of the buyer, being embedded in a trusted and intensive relationship are identified as having a higher probability to the core innovative suppliers. These criteria can also serve to refine strategic sourcing decision and to enhance supplier driven innovation in NPD based on supplier firm relationship. The company which helped for this study is TONYSS ENGINEERING, one of the leading producers of dyeing machines. The project selected for this study was believed to be rich in information about the supplier’s involvement in NPD. Data was collected through interviews with the company and some data were taken from the firm’s website. A broad literature review is done in order to answer the research questions and to better understand the different aspects of early supplier involvement in New Product Development, its benefits, limitations etc. The report provides detailed study about the company and its structure, in-depth analysis of the purchase and the supply chain process and understand how the company is choosing its suppliers and involving suppliers in the new product development. Finally, based on the study, using the tools and theories suggestions were provided to improve the selection of supplier and to involve the supplier in the early stage of new product development.| File | Dimensione | Formato | |
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2019_04_Karuppusamy_Chidambaram.pdf
Open Access dal 04/04/2020
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https://hdl.handle.net/10589/145792