Scalable business model of digital solutions, to assist elderly patients with mild cognitive impairment

This project aims at creating a scalable business model (BM) and identify the variable that should be considered when developing the BM for the digital solutions that assist elderly population with mild to moderate cognitive impairment. This project work is part of a larger project called the DECI, whose aim is to implement and sustain these technologies in the various technologies. In this section we will also discuss how the scalable BM created in this project work can be expanded to the various countries in the study. Which is the next phase after this project in the DECI initiative. The aim of the project is reached though a through literature analysis followed by organizing Co-creating works shops (CCWs) where the various actors in the project – patients, caregivers and technology partners get together to identify and discuss the outcomes of the literature analysis and gather know-how. One CCW has been conducted in each country in order to collect information for the study. In this report work, only the CCW conducted in Italy is under scope. First, using the STOF framework (Bouwman et al., 2008) the four domains of service, Technology, organization and Finance are considered in order to get a macro view on the points that should be considered when formulating the BM. Then, the learnings from the literature analysis and key points from the STOF framework will be used to populate the Business Model Canvas described by Osterwalder and Pigneur (2010). In order to accomplish this study. First, we need to define the customer segment that we will be targeting during the study and also define which patients will be included in this study. Second, the different digital solutions that will be used to tackle the needs of the patients with mild to moderate dementia (MCI) needs to be defined. These studies are part of the DECI initiative and for this project work they were considered as an input. As the work on the both the projects were run in parallel, the literature analysis done during this project work also contributed to the literature analysis done for the other project in DECI, which was defining the digital technologies. When creating the BM, it was found that the key actors are not only the patients with MCI. We also need to take the perspective of the caregivers, healthcare specialist and organizations. As all the actors work closely with each other. Any focus given to only one of the actors will affect the choices for the other group of customers. Furthermore, during the CCWs it was noted that the caregivers have a dual role in the system. They are both the customers and as well as the channel through which we deliver the services. The value propositions for the BM are numerous and they are complimentary to each other. For example, taking the example of the monitoring system and integration between the various technologies. It is important that the integrations between the systems are good to provide a good monitoring service. Lastly, the most important take away message of this project is that each country in the study should strive for its own BM. In order to come to the country specific BM, the scalable BM can be considered as a reference material. The reasons why each of the countries should have their own BM is because the set-up of the system depends on the level of personalization required and, on the country, specific health care system. Furthermore, it is also influenced by the government actions, in terms of incentives, awareness campaigns and norms. Therefore, the context of application heavily influences the application of the business model and this should be considered when applying the BM in the various countries. This study will be carried out in the next phase of the DECI project. For this study to be carried out the blueprint of the BM created in this project will be used.