This work is accomplished by us as an attempt to decrease the disposable plastic plates, its production and its consumption. With this in our minds, we plan to begin our pioneer efforts in Italy. We already know that Italy being fully aware of the global dimensions, has been actively promoting Agenda 2030 related to integration of ‘Sustainability Development Goals’, also in 2017 Italy was a part of the ‘voluntary national review of the high-level political forum on sustainable development’. Italy as a country is quite famous for its Aperitivos which happen very frequently throughout the week. Our motive through this work revolves around establishing a Start Up which would help in eventually decrease a huge amount of plastic waste circulating around us in this ecosystem. This Start Up is all about introducing the ‘Green Plates’ which are made from leaves of a special type of a tree. Through this venture, we plan to replace the market of plastic disposable plates being used mainly in Aperitivos and other purposes. In this thesis, we have started off with different methodologies for research, considering the analysis of the Italian Market as the base. Further, we have established a deep study of Business Models and their taxonomies, the Sustainable Business Models and various Sustainable Business Model Innovations. For getting an insight, we have tried to include research works ranging from eight to ten years regarding various Business Models and their innovation stories. We have further discussed various definitions of Bio-Economy and their implementation techniques in the Italian market. To develop a better proposal, we thought it to be a good idea to consider a study on some company focused on Sustainability and Circular Economy, through our research we could find that ‘Novamont’ as a company functions on the virtues of Bio-Economy and Sustainable Development. ‘Novamont’ is an international leader in the development of materials from renewable resources and low environmental impact systems. We have tried to retain a greater focus on its product line- ‘Mater-Bi’ which is a line of compostable tableware, primarily related to the sector of product which we subsequently want to launch that is- ‘Green Plates’. Successively, in this thesis, we establish a Business Plan where a greater emphasis is laid on the innovative and sustainable product of ‘Green Leaf Plates’. We have thus tried to establish a conventional Business Plan in this work, where we have drawn a concise and canonical plan to launch this product in the Italian market. It is a product which is 100% Bio-Degradable while being 100% Sustainable. We believe this ‘Green Leaf Plate’ will subsequently lead to an enhanced Bio-Economy and Circular Economy throughout Italy. This product which comes from the environment and eventually goes straight into the environment with zero carbon footprint will forge a drastic revolution towards the use of disposable plastic plates. With our motive of launching this product we intent to replace the disposable plastic plate industry/ market in Italy and target our efforts in sketching an argent and green future, with efficient and sustainable utilization of resources. Thereupon, we would like to commence, by primarily addressing the market of disposable plastic plates being used at Aperitivos in Italian restaurants, further, moving on to the other prominent sectors of the disposable plastic market. To conclude, we would like to affirm that this venture, is based out of the inherent research we did for the Aperitivo restaurants at Milan, Italy. Keywords: Business model innovation, sustainable business model innovation, business plan, bio economy, sustainability, circular economy.
Questo lavoro è compiuto da noi come un tentativo di ridurre le lastre di plastica usa e getta, la sua produzione e il suo consumo. Con questo in mente, abbiamo in programma di iniziare i nostri sforzi pionieristici in Italia. Sappiamo già che l'Italia è pienamente consapevole delle dimensioni globali, ha attivamente promosso l'Agenda 2030 relativa all'integrazione degli "Obiettivi di sviluppo della sostenibilità", anche nel 2017 l'Italia ha fatto parte della "revisione volontaria nazionale del forum politico ad alto livello" sviluppo sostenibile'. L'Italia come paese è abbastanza famosa per i suoi aperitivi che si verificano molto frequentemente durante la settimana. La nostra motivazione attraverso questo lavoro ruota attorno alla creazione di uno Start Up che potrebbe aiutare a ridurre una quantità enorme di rifiuti di plastica che circolano intorno a noi in questo ecosistema. Questo Start Up è incentrato sull'introduzione delle 'Green Plates' che sono fatte da foglie di un tipo speciale di albero. Attraverso questa iniziativa, intendiamo sostituire il mercato delle lastre monouso in plastica utilizzate principalmente in Aperitivi e altri scopi. In questa tesi, abbiamo iniziato con diverse metodologie di ricerca, considerando l'analisi del mercato italiano come base. Inoltre, abbiamo stabilito uno studio approfondito dei modelli di business e delle loro tassonomie, dei modelli di business sostenibili e di varie innovazioni del modello di business sostenibile. Per avere un'idea, abbiamo cercato di includere lavori di ricerca che vanno da otto a dieci anni per quanto riguarda vari modelli di business e le loro storie di innovazione. Abbiamo inoltre discusso varie definizioni di bioeconomia e le loro tecniche di implementazione nel mercato italiano. Per sviluppare una proposta migliore, abbiamo pensato che fosse una buona idea prendere in considerazione uno studio su una società focalizzata sulla sostenibilità e sull'economia circolare, attraverso la nostra ricerca potremmo scoprire che Novamont come azienda funziona sulle virtù della Bioeconomia e Sviluppo sostenibile. 'Novamont' è un leader internazionale nello sviluppo di materiali da risorse rinnovabili e sistemi a basso impatto ambientale. Abbiamo cercato di mantenere una maggiore attenzione sulla sua linea di prodotti - "Mater-Bi" che è una linea di articoli per la tavola compostabili, principalmente relativi al settore di prodotto che successivamente vogliamo lanciare - "Green Plates". Successivamente, in questa tesi, stabiliamo un Business Plan in cui viene posta una maggiore enfasi sul prodotto innovativo e sostenibile di "Green Leaf Plates". Abbiamo quindi cercato di stabilire un piano industriale convenzionale in questo lavoro, in cui abbiamo elaborato un piano conciso e canonico per lanciare questo prodotto nel mercato italiano. È un prodotto biodegradabile al 100% pur essendo sostenibile al 100%. Crediamo che questo "Green Leaf Plate" porterà successivamente a una maggiore bioeconomia ed economia circolare in tutta Italia. Questo prodotto, che proviene dall'ambiente e alla fine va dritto nell'ambiente con zero emissioni di carbonio, forgerà una drastica rivoluzione verso l'uso di lastre di plastica usa e getta. Con il nostro obiettivo di lanciare questo prodotto, intendiamo sostituire l'industria / il mercato delle lastre in plastica usa e getta in Italia e mirare ai nostri sforzi per delineare un futuro argenteo e verde, con un utilizzo efficiente e sostenibile delle risorse. A questo punto, vorremmo iniziare, rivolgendoci principalmente al mercato delle lastre di plastica usa e getta utilizzate presso Aperitivos nei ristoranti italiani, passando poi agli altri settori di spicco del mercato della plastica usa e getta. Per concludere, vorremmo affermare che questa iniziativa si basa sulla ricerca inerente che abbiamo fatto per i ristoranti Aperitivo a Milano, in Italia. Keywords: Innovazione del modello di business, innovazione del modello di business sostenibile, business plan, bioeconomia, sostenibilità, economia circolare.
A successful study of business model innovation and implementation of business plan for green leaf plate
KUMAR, RAKESH;NAYAK, ANSHITA
2017/2018
Abstract
This work is accomplished by us as an attempt to decrease the disposable plastic plates, its production and its consumption. With this in our minds, we plan to begin our pioneer efforts in Italy. We already know that Italy being fully aware of the global dimensions, has been actively promoting Agenda 2030 related to integration of ‘Sustainability Development Goals’, also in 2017 Italy was a part of the ‘voluntary national review of the high-level political forum on sustainable development’. Italy as a country is quite famous for its Aperitivos which happen very frequently throughout the week. Our motive through this work revolves around establishing a Start Up which would help in eventually decrease a huge amount of plastic waste circulating around us in this ecosystem. This Start Up is all about introducing the ‘Green Plates’ which are made from leaves of a special type of a tree. Through this venture, we plan to replace the market of plastic disposable plates being used mainly in Aperitivos and other purposes. In this thesis, we have started off with different methodologies for research, considering the analysis of the Italian Market as the base. Further, we have established a deep study of Business Models and their taxonomies, the Sustainable Business Models and various Sustainable Business Model Innovations. For getting an insight, we have tried to include research works ranging from eight to ten years regarding various Business Models and their innovation stories. We have further discussed various definitions of Bio-Economy and their implementation techniques in the Italian market. To develop a better proposal, we thought it to be a good idea to consider a study on some company focused on Sustainability and Circular Economy, through our research we could find that ‘Novamont’ as a company functions on the virtues of Bio-Economy and Sustainable Development. ‘Novamont’ is an international leader in the development of materials from renewable resources and low environmental impact systems. We have tried to retain a greater focus on its product line- ‘Mater-Bi’ which is a line of compostable tableware, primarily related to the sector of product which we subsequently want to launch that is- ‘Green Plates’. Successively, in this thesis, we establish a Business Plan where a greater emphasis is laid on the innovative and sustainable product of ‘Green Leaf Plates’. We have thus tried to establish a conventional Business Plan in this work, where we have drawn a concise and canonical plan to launch this product in the Italian market. It is a product which is 100% Bio-Degradable while being 100% Sustainable. We believe this ‘Green Leaf Plate’ will subsequently lead to an enhanced Bio-Economy and Circular Economy throughout Italy. This product which comes from the environment and eventually goes straight into the environment with zero carbon footprint will forge a drastic revolution towards the use of disposable plastic plates. With our motive of launching this product we intent to replace the disposable plastic plate industry/ market in Italy and target our efforts in sketching an argent and green future, with efficient and sustainable utilization of resources. Thereupon, we would like to commence, by primarily addressing the market of disposable plastic plates being used at Aperitivos in Italian restaurants, further, moving on to the other prominent sectors of the disposable plastic market. To conclude, we would like to affirm that this venture, is based out of the inherent research we did for the Aperitivo restaurants at Milan, Italy. Keywords: Business model innovation, sustainable business model innovation, business plan, bio economy, sustainability, circular economy.| File | Dimensione | Formato | |
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2018-2019_APRIL_KUMAR_NAYAK.pdf
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https://hdl.handle.net/10589/146639