Playleaks : a music sharing service

This thesis examines the direction that the modern music has taken during the last decades. A lot of new music is coming out everyday and a lot of people is listening different music, but in public spaces, except for some little occasion, everything seams to be already listened or just few genres are considered. Through out the research I will analyze how the music helped the creation of different cultures, in the past there where a real culture about the night life and the clubs, the people were moving for the only purpose of listening good and new music. Today something is changed, the sense of belonging to a particular movement seems to be lost in a sort of resignation to the offered standardization. Speaking with workers active in the sector (DJs, Singers, Record label Managers) I’ve understood that the market of the hits represent less than 0,5% of the entire industry and makes more than 80% of the all sales, but the rest 99% represent the real music taste of the people. The aim of this research is to empower the people to share their “songs-portfolio” to let everyone enjoy the masterpieces of everyone and to enrich their music culture. I would like to use the “collective Intelligence” to create a service that empower the people, let them discover new music and helps them to “extend their human interactions” PLAYLEAKS helps the people to find a reason to go out, share the music of their lives, listen new music and have fun together! A service design tool that helps people to come out from their neutral mono-thematic musical era, mixing the tastes of everyone, mixing the cultures and the experiences of others and creating a new way of enjoying the music in public. PLAYLEAKS is going to be a playlist sharing service in which every user that attend an event will be more engaged by sharing its favourite songs. PLAYLEAKS will make a specific event playlist that is ephemeral by definition. Once the event is finished, once the customer leaves the party, the playlist might change. Every night a different playlist, every club his tailored playlist.