China is making significant efforts to develop its design industry, which is growing rapidly with strong policies, but there is not a clear idea of what instruction that the industry is following and what tools are using. In particular, China has a vast land area, a large number of provinces and cities, and a complex political system, are those tools and instructions fitting their situations?. Now some design agencies in China work locally, and some of them are very mature. So what is the definition of the design centre in China, what are their responsibilities, how do they operate and develop? The research of China Design Centre is to understand the distribution of existing design centre in different areas/cities, critical services, business model, economic effect and so on. To analyse the design centre of the ecosystem, administrative management, growth model. The main method of research is through in-depth case analysis and evaluation. Finally, by the design method of the Product Service System Design, this paper completes the guiding ideology of establishing a design centre in China by using the tools. The guidelines will help users of different backgrounds, and it is hoped that design centres will be established throughout China to assist in the development of design. After the establishment of the design centres, the question of future development is how to establish a national design / creative service network that will link these existing design centres, replicate their sustainable development models and create more models. The network will help regions break down barriers and promote cultural exchanges between different provinces, cities and even villages. Furthermore, the network could carry design information for all centres and be open to all members to share resources and experiences, which could create more collaborative opportunities and expand the design industry.
La Cina sta compiendo grandi sforzi per sviluppare il proprio settore di design, che è in forte crescita grazie a politiche mirate. Purtroppo però, non c’è un’idea chiara di quali sono le direzioni concrete che questo settore sta seguendo e quali sono i mezzi per raggiungere tali obiettivi. A causa della vastità del territorio cinese, costituito da un grande numero di province, città e sistemi politici complessi, un interrogativo sorge spontaneo: questi strumenti e linee guida sono adatte alla molteplicità delle diverse situazioni esistenti? Ad oggi, alcune agenzie lavorano a livello locale, ed alcune di queste sono molto affermate. Qual è quindi la definizione del polo di design in Cina, quali sono le relative responsabilità, e come opera e si sviluppa? Lo scopo della ricerca sui centri di design in Cina mira a comprendere la distribuzione dei poli esistenti nelle diverse aree e città, analizzando i diversificati servizi strategici, modelli di business, effetti sull’economia e così via. Inoltre, l’ecosistema, la gestione amministrativa ed il modello di crescita verranno analizzati durante la ricerca. Il principale metodo utilizzato è partito dall’analisi e valutazione in profondità di casi esistenti. Infine, grazie al metodo sviluppato durante il corso di Product-Service System-Design, questa tesi prova a fornire quali potrebbero essere delle possibili linee guida per creare un modello per il polo di design in Cina, attraverso l’utilizzo di strumenti dedicati. Le line guida aiuteranno gli utenti provenienti da background diversi, nella speranza che i centri di design vengano istituiti in tutta la Cina con lo scopo di supportare la crescita e lo sviluppo di quest’ultimo. Dopo questa prima analisi, il focus si sposta sulle possibilità di sviluppo futuro: come possono questi centri relazionarsi tra loro attraverso un servizio di networking a livello nazionale, al fine di replicare i modelli sostenibili e virtuosi e crearne di nuovi? Il network aiuterà a rompere le barriere regionali e a promuovere scambi culturali tra città, province e persino villaggi diversi. Va sottolineato come il network sarà veicolo di informazioni e comunicazione per tutti i poli, essendo aperto a tutti i membri al fine di condividere risorse ed esperienze in modo da creare opportunità sempre più collaborative ed espandere il settore del design in Cina.
Design centres in China : a research on current situation and establishment guideline
LI, YUHUI
2017/2018
Abstract
China is making significant efforts to develop its design industry, which is growing rapidly with strong policies, but there is not a clear idea of what instruction that the industry is following and what tools are using. In particular, China has a vast land area, a large number of provinces and cities, and a complex political system, are those tools and instructions fitting their situations?. Now some design agencies in China work locally, and some of them are very mature. So what is the definition of the design centre in China, what are their responsibilities, how do they operate and develop? The research of China Design Centre is to understand the distribution of existing design centre in different areas/cities, critical services, business model, economic effect and so on. To analyse the design centre of the ecosystem, administrative management, growth model. The main method of research is through in-depth case analysis and evaluation. Finally, by the design method of the Product Service System Design, this paper completes the guiding ideology of establishing a design centre in China by using the tools. The guidelines will help users of different backgrounds, and it is hoped that design centres will be established throughout China to assist in the development of design. After the establishment of the design centres, the question of future development is how to establish a national design / creative service network that will link these existing design centres, replicate their sustainable development models and create more models. The network will help regions break down barriers and promote cultural exchanges between different provinces, cities and even villages. Furthermore, the network could carry design information for all centres and be open to all members to share resources and experiences, which could create more collaborative opportunities and expand the design industry.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/146887