The aim of the project is to explore the Italic point through one typical character and spread it to the whole world to awake more people their potiental Italic genes. My research began with a study of Bic’s founder, Marcel Bich. By understanding his life experience and the process of starting a business, I summed up his italic attitude. In his entrepreneurial process, Bich studied the knowledge of ink manufacturing by working in an ink factory, and then he invented the BIC pen with the cooperation with his partner. So I summarize the italic point “Learing by doing”, which is also contribute to the sucess of Bic business empire. I select international student in Italian unversity as the potential italic group. They are passionate and curious about the world and full of ambition. In order to aware them potential italic genes, I try to establish the link between the user and Bich, and I found language issuses are the major barriers for international students to understand Italian culture. So I want to help them learn Italian and aware them italic genes through BIC product. The booklet documents the entire process of design activities such as research, concepts, systems, etc., especially the research section, to show the analysis of italic points and provide some directions for italic wake-up.
Lo scopo del progetto è esplorare il punto italic attraverso un personaggio tipico e diffonderlo in tutto il mondo per risvegliare più persone dai loro potenti geni italic. La mia ricerca è iniziata con uno studio del fondatore di Bic, Marcel Bich. Comprendendo la sua esperienza di vita e il processo di avvio di un’impresa, ho riassunto il suo atteggiamento italic. Nel suo processo imprenditoriale, Bich ha studiato la conoscenza della produzione di inchiostro lavorando in una fabbrica di inchiostri, e poi ha inventato la penna BIC in collaborazione con il suo partner. Quindi riassumo il punto italic “Learing by doing”, che contribuisce anche al successo dell’impero commerciale della Bic. Seleziono studenti internazionali nelle università italiane come potenziali gruppi italic. Sono appassionati e curiosi del mondo e pieni di ambizioni. Al fine di renderli consapevoli dei potenziali geni italic, cerco di stabilire il legame tra l’utente e Bich, e ho scoperto che le pubblicazioni linguistiche sono le principali barriere che impediscono agli studenti internazionali di comprendere la cultura italiana. Quindi voglio aiutarli a imparare l’italiano e a renderli consapevoli dei geni italiani attraverso il prodotto BIC. Il libretto registra l’intero processo delle attività di progettazione, come ricerca, concetto, sistema e così via, ma soprattutto focalizzato sulla parte di ricerca, al fine di mostrare l’analisi della parte di ricerca del punto in italic e fornire una direzione per il risveglio del italic.
Learning by doing. Smart Italic MI.TO's. Italian learning accessories for BIC pen
HAN, MENG
2018/2019
Abstract
The aim of the project is to explore the Italic point through one typical character and spread it to the whole world to awake more people their potiental Italic genes. My research began with a study of Bic’s founder, Marcel Bich. By understanding his life experience and the process of starting a business, I summed up his italic attitude. In his entrepreneurial process, Bich studied the knowledge of ink manufacturing by working in an ink factory, and then he invented the BIC pen with the cooperation with his partner. So I summarize the italic point “Learing by doing”, which is also contribute to the sucess of Bic business empire. I select international student in Italian unversity as the potential italic group. They are passionate and curious about the world and full of ambition. In order to aware them potential italic genes, I try to establish the link between the user and Bich, and I found language issuses are the major barriers for international students to understand Italian culture. So I want to help them learn Italian and aware them italic genes through BIC product. The booklet documents the entire process of design activities such as research, concepts, systems, etc., especially the research section, to show the analysis of italic points and provide some directions for italic wake-up.File | Dimensione | Formato | |
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https://hdl.handle.net/10589/149358