According to recent reports it can be stated that the hospitality industry is in a constant growth path, the new peer to peer platforms in the accommodation business, the largest and most well-known of them being Airbnb, has joined into this thriving sector of the economy in 2008. In this dissertation, one will see that there are studies that prove that Airbnb has already started to impact on hotels RevPAR even though Airbnb’s CEO says that the platform is not in direct competition with the traditional hotel business and as of 2016 many large hotel corporations’ CEOs were in denial about the threat of Airbnb. Today Airbnb has more rooms than all of the hotel chains in the world but until recently they had only worked on cooperative programs with Real Estate property owners and managers to lower the possible harm the platform could be causing to their properties. Recently in a deal with a Real Estate developer in Florida, USA and with investment from Brookfield (one of the largest asset management companies in the world), Airbnb has started its participation in the Real Estate business by joining into the Niido Powered by Airbnb brand development. The main aim of this paper is to understand the model behind Niido, evaluate the location choices, analyze its growth perspective and get to know its Stakeholders. Furthermore this dissertation will also expose some new ideas within the hospitality business that have strong similarities to Niido and how the multifamily operators are partnering up with startups to offer this apartment like hotels creating a new mixed and adaptable hospitality model.
Secondo recenti rapporti, si può affermare che il settore dell'ospitalità è in costante crescita, le nuove piattaforme peer to peer nel settore di allogi, il più grande e noto tra i quali Airbnb, si sono uniti a questo fiorente settore del economia nel 2008. In questa tesi vedremo che ci sono studi che dimostrano che Airbnb ha già iniziato a incidere sugli hotel RevPAR anche se il CEO di Airbnb afferma che la piattaforma non è in diretta concorrenza con il tradizionale settore alberghiero e dal 2016 molti grandi CEO delle società alberghiere hanno negato la minaccia di Airbnb. Oggi Airbnb ha più stanze di tutte le catene alberghiere del mondo, ma fino a poco tempo fa aveva lavorato solo a programmi di cooperazione con proprietari e gestori di proprietà immobiliari per ridurre i possibili danni che la piattaforma poteva causare alle loro proprietà. Recentemente in un accordo con uno sviluppatore immobiliare in Florida, negli Stati Uniti e con investimenti da Brookfield (una delle più grandi società di gestione patrimoniale del mondo) Airbnb ha iniziato la sua partecipazione al settore immobiliare, aderendo alla Niido Powered by Airbnb. L'obiettivo principale di questo documento è comprendere il modello alla base di Niido, valutare le scelte di ubicazione, analizzare le sue prospettive di crescita e conoscere i suoi stakeholder. Inoltre questa tesi esporrà anche alcune nuove idee nel settore dell'ospitalità che hanno forti somiglianze con Niido e in che modo gli operatori multifamiliari stanno collaborando con le startup per offrire questo appartamento come gli hotel creando un nuovo modello di ospitalità misto e adattabile.
Trends and changes in the hospitality industry. The business model of Airbnb's Niido
ZAMPIERI BASTOS VIEIRA, BRUNA
2018/2019
Abstract
According to recent reports it can be stated that the hospitality industry is in a constant growth path, the new peer to peer platforms in the accommodation business, the largest and most well-known of them being Airbnb, has joined into this thriving sector of the economy in 2008. In this dissertation, one will see that there are studies that prove that Airbnb has already started to impact on hotels RevPAR even though Airbnb’s CEO says that the platform is not in direct competition with the traditional hotel business and as of 2016 many large hotel corporations’ CEOs were in denial about the threat of Airbnb. Today Airbnb has more rooms than all of the hotel chains in the world but until recently they had only worked on cooperative programs with Real Estate property owners and managers to lower the possible harm the platform could be causing to their properties. Recently in a deal with a Real Estate developer in Florida, USA and with investment from Brookfield (one of the largest asset management companies in the world), Airbnb has started its participation in the Real Estate business by joining into the Niido Powered by Airbnb brand development. The main aim of this paper is to understand the model behind Niido, evaluate the location choices, analyze its growth perspective and get to know its Stakeholders. Furthermore this dissertation will also expose some new ideas within the hospitality business that have strong similarities to Niido and how the multifamily operators are partnering up with startups to offer this apartment like hotels creating a new mixed and adaptable hospitality model.| File | Dimensione | Formato | |
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Bruna Zampieri B Vieira - Thesis.pdf
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https://hdl.handle.net/10589/149787