Nowadays, our society is undergoing numerous evolutions and transformations at an incredible speed. Technological progress, globalization, shorter product life cycle, digital connections are only some of the variables at stake occurring and concurring to modify in a remarkable way our lifestyles. In this context, people are bombarded by information, by data and by infinite options of products and services, but what they seek, in this chaos, is something that gives meaning to their life and Design thinking seems to provide an answer to this need. As a matter of fact, scholars and practitioners are paying increasing attention to this paradigm, acknowledging its crucial role as a driver of innovation and change, able to generate value for people. Allowing to effectively responding to constantly changing social, economic, and technical forces with revolutionary and meaningful solutions, design thinking has been largely studied and its tools, techniques and benefits have been object of analysis. Indeed, despite the fact that it is constituted by simple principles, it has a kaleidoscope of possibilities for implementation that change contextually with the society evolutions and needs, leading to new experiences, new interpretations and new objectives. In this panorama, this thesis aims at exploring the adoption of design thinking within companies according to different job functions. In particular, given the diverse shades it assumes when embraced and embodied by a firm in their business as usual, the investigations wants to shed light on the differences and similarities occurring among the functions of Innovation, Information Technology, Design, Human Resource, Marketing & Sales and CxO, on one hand in the theoretical understanding of the paradigm and, on the other hand, in the practical application of the latter. The underlying goal is the creation and comparison of a sort of identikit qualifying each function, collecting all the information and features related to it in terms of interpretation and implementation of design thinking. Furthermore, the data stemmed out from this analysis will be further elaborated and interpolated with the scope to develop some Design Thinkers profiles, namely archetypes representing determined behavioural models and working features in relation to projects based on design thinking.
Oggigiorno la nostra società sta subendo numerose evoluzioni e trasformazioni ad una velocità incredibile. Il progresso tecnologico, la globalizzazione, il ciclo di vita più breve dei prodotti e le connessioni digitali sono solo alcune delle variabili in gioco che concorrono a modificare in modo tangibile i nostri stili di vita. In questo contesto, le persone sono bombardate da informazioni, dati e da infinite offerte di prodotti e servizi, ma ciò che cercano in questo caos è qualcosa che dia senso alla loro vita ed il Design Thinking sembra saper rispondere a questa esigenza. Studiosi e professionisti stanno prestando sempre maggiore attenzione a questo paradigma, riconoscendone un ruolo cruciale come motore di innovazione e cambiamento, in grado di generare valore per le persone. Permettendo di rispondere in modo efficace a costante alle forze sociali, economiche e tecnologiche in cambiamento con soluzioni rivoluzionarie e significative, il Design Thinking è stato ampiamente studiato e i suoi metodi, tecniche e benefici sono stati oggetto di analisi. In effetti, nonostante sia costituito da semplici principi, esso ha una moltitudine di possibilità di implementazione che cambiano contestualmente con l'evolversi della società e dei bisogni, portando a nuove esperienze, nuove interpretazioni e nuovi obiettivi. In questo panorama, questa tesi mira a esplorare l'adozione del Design Thinking nelle aziende in base alle diverse funzioni lavorative. In particolare, date le diverse sfumature che assume quando viene inglobato da un'impresa, questa analisi vuole fare luce sulle differenze e le somiglianze che si verificano tra le funzioni di Innovazione, Information Technology, Design, Risorse Umane, Marketing & Sales e CxO, da un lato nella comprensione teorica del paradigma e, dall'altro, nell'applicazione pratica di quest'ultimo. L'obiettivo di base è la creazione ed il confronto di una sorta di identità che qualifica ciascuna funzione, raccogliendone tutte le informazioni e le caratteristiche ad essa correlate in termini di interpretazione e implementazione del pensiero progettuale. I dati derivanti da questa analisi saranno ulteriormente elaborati e interpolati con lo scopo di sviluppare alcuni profili di Design Thinkers, ovvero archetipi che rappresentano determinati modelli comportamentali e caratteristiche di lavoro in relazione a progetti basati sul Design Thinking.
Interpreting design thinking across organizations. Nine profiles of design thinkers
FAILONI, LIVIA
2018/2019
Abstract
Nowadays, our society is undergoing numerous evolutions and transformations at an incredible speed. Technological progress, globalization, shorter product life cycle, digital connections are only some of the variables at stake occurring and concurring to modify in a remarkable way our lifestyles. In this context, people are bombarded by information, by data and by infinite options of products and services, but what they seek, in this chaos, is something that gives meaning to their life and Design thinking seems to provide an answer to this need. As a matter of fact, scholars and practitioners are paying increasing attention to this paradigm, acknowledging its crucial role as a driver of innovation and change, able to generate value for people. Allowing to effectively responding to constantly changing social, economic, and technical forces with revolutionary and meaningful solutions, design thinking has been largely studied and its tools, techniques and benefits have been object of analysis. Indeed, despite the fact that it is constituted by simple principles, it has a kaleidoscope of possibilities for implementation that change contextually with the society evolutions and needs, leading to new experiences, new interpretations and new objectives. In this panorama, this thesis aims at exploring the adoption of design thinking within companies according to different job functions. In particular, given the diverse shades it assumes when embraced and embodied by a firm in their business as usual, the investigations wants to shed light on the differences and similarities occurring among the functions of Innovation, Information Technology, Design, Human Resource, Marketing & Sales and CxO, on one hand in the theoretical understanding of the paradigm and, on the other hand, in the practical application of the latter. The underlying goal is the creation and comparison of a sort of identikit qualifying each function, collecting all the information and features related to it in terms of interpretation and implementation of design thinking. Furthermore, the data stemmed out from this analysis will be further elaborated and interpolated with the scope to develop some Design Thinkers profiles, namely archetypes representing determined behavioural models and working features in relation to projects based on design thinking.File | Dimensione | Formato | |
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https://hdl.handle.net/10589/150239