Considering the diffusion of publications of design thinking; it has become a great trend among organizations recently. However, what is not known is how business people integrate and adopt Design Thinking in their daily operations and pursue their desired results The primary goal of this study is to picture “The understanding and applications of design thinking today in large enterprises located in Europe through a questionnaire developed in collaboration between five institutions located in different countries and filled by consulting organizations of from the field. To frame the situation of design thinking inside large enterprises including interactions with business consultancies and design firms; an extensive desk research and a series of analysis have been carried out with different stakeholders from the field in Europe. The final analysis is presented in visual and written forms under relevant topics of goals, practices, and values created from Design thinking, and finally how different appraoches for Design Thinking are different from each other regarding adoption and what are the peculiarties of each approach. Finally, a conclusion of all the data analysis and some managerial followups are discussed.
Considerando la diffusione di pubblicazioni di design thinking, è diventata una grande tendenza tra le organizzazioni di recente. Tuttavia, ciò che non è noto è come gli uomini d'affari integrano e adottano il Design Thinking nelle loro operazioni quotidiane e perseguono i risultati desiderati. L'obiettivo principale di questo studio è quello di illustrare "La comprensione e la applicazioni del design thinking oggi nelle grandi imprese con sede in Europa attraverso un questionario sviluppato in collaborazione tra cinque istituzioni situate in diversi paesi e compilato da organizzazioni di consulenza della Commissione europea. campo. Per inquadrare la situazione del design thinking all'interno delle grandi imprese comprese le interazioni con società di consulenza aziendale e studi di progettazione; un sono state effettuate approfondite ricerche a tavolino e una serie di analisi con diverse parti interessate del settore in Europa. L'analisi finale è presentata in forma visiva e scritta sotto forma di argomenti di obiettivi, pratiche e valori creati dal Design thinking, e infine come le diverse valutazioni del Design Thinking sono diverse l'una dall'altra per quanto riguarda l'adozione e quali sono le peculiarità di ogni approccio. Infine, si discute la conclusione di tutte le analisi dei dati e di alcuni follow up manageriali. Tradotto con www.DeepL.com/Translator
Transformations of the consulting paradigms based on design thinking in the European market
ABDELRAZEK, MARWAN
2019/2020
Abstract
Considering the diffusion of publications of design thinking; it has become a great trend among organizations recently. However, what is not known is how business people integrate and adopt Design Thinking in their daily operations and pursue their desired results The primary goal of this study is to picture “The understanding and applications of design thinking today in large enterprises located in Europe through a questionnaire developed in collaboration between five institutions located in different countries and filled by consulting organizations of from the field. To frame the situation of design thinking inside large enterprises including interactions with business consultancies and design firms; an extensive desk research and a series of analysis have been carried out with different stakeholders from the field in Europe. The final analysis is presented in visual and written forms under relevant topics of goals, practices, and values created from Design thinking, and finally how different appraoches for Design Thinking are different from each other regarding adoption and what are the peculiarties of each approach. Finally, a conclusion of all the data analysis and some managerial followups are discussed.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/151799