Community engagement is necessary for any society to thrive. Human race is not designed for solitary living and therefore there is a need to bond with others. However, this community engagement needs to be explored at different scales, but it is more efficient and powerful when designed at a smaller scale, like, a neighborhood. “It is good people who make good places.” - Anna Sewell. It’s true as most people recognise their neighborhood, their quarter, their district with the people living in it. Thus, it becomes essential to design for a stronger community engagement. In order to ensure a stronger community engagement in the neighbourhood, a gamification led behavioral approach can be used and designed for. Gamification brings together intrinsic and extrinsic motivations in a playful way to reach a large audience and maintain their interest with different game elements - missions, rewards, leader boards etc. These game elements can not only spark the interest and conversation, but sustain it for a longer time. Both the concepts - community engagement and gamification - are closely linked to behavioural change. One of the major studies used during the process is - Ibrida, Buona come il pane. The experience and understanding of building a start-up equipped the project with a deeper understanding of people, businesses and services to engage them. With this research Thesis, a new development of Ibrida has been envisioned in the sector of community engagement and gamification. This new service (Be Ibridi) is addressing some prevalent needs of the project Ibrida and giving it a new opportunity to dive in by designing for stronger community engagement. With Be Ibridi, the project Ibrida leverages on gamification principles to involve the citizens in its process and enriching its network. It aims to engage the community and foster a positive behavioral change towards waste and reuse of resources.
Stante l’insita necessità del genere umano di stringere legami sociali, il coinvolgimento della comunità è necessario affinché ogni società possa prosperare. Questo coinvolgimento della comunità deve essere esplorato su scale diverse, ma risulta più efficiente e potente se pensato su scala ridotta, ad esempio nella dimensione di quartiere. "It is good people who make good places." - Anna Sewell. Dal momento che la maggior parte delle persone riconosce il proprio quartiere e il proprio distretto per le persone che vi abitano, diventa essenziale progettare per un maggiore coinvolgimento della comunità. Al fine di garantire questo maggiore coinvolgimento è possibile utilizzare e progettare un approccio comportamentale guidato dalla gamification. La gamification riunisce motivazioni intrinseche ed estrinseche in modo interattivo per raggiungere un vasto pubblico e mantenere il loro interesse con diversi elementi di gioco come missioni, premi, classifiche ecc. Questi elementi possono non solo suscitare l'interesse e il passaparola, ma sostenerne l’interesse stesso per un tempo più lungo. Entrambi i concetti - coinvolgimento della comunità e gamification - sono inoltre strettamente correlati ai cambiamenti comportamentali. Uno dei principali caso di studio utilizzati durante il processo è: Ibrida, Buona come il pane. L'esperienza e la comprensione dei meccanismi di realizzazione di una start-up hanno fornito al progetto una conoscenza più profonda di persone, aziende e servizi per coinvolgerli. Con questa tesi di ricerca è stato previsto un nuovo sviluppo di Ibrida attraverso il coinvolgimento della comunità e la gamification. Questo nuovo servizio (Be Ibridi) vuole rispondere ad alcune esigenze preesistenti del progetto Ibrida e dà loro una nuova opportunità per progettare un maggiore coinvolgimento della comunità. Con Be Ibridi, il progetto Ibrida sfrutta i principi di gamification per coinvolgere i cittadini nel suo processo e arricchire la sua rete, mira a coinvolgere la comunità e a favorire un cambiamento comportamentale positivo nei confronti dello spreco e del riutilizzo delle risorse.
Stronger community engagement in neighborhoods. A gamification approach. An in-depth analysis and development of the use case - Ibrida
GUPTA, AKANKSHA
2019/2020
Abstract
Community engagement is necessary for any society to thrive. Human race is not designed for solitary living and therefore there is a need to bond with others. However, this community engagement needs to be explored at different scales, but it is more efficient and powerful when designed at a smaller scale, like, a neighborhood. “It is good people who make good places.” - Anna Sewell. It’s true as most people recognise their neighborhood, their quarter, their district with the people living in it. Thus, it becomes essential to design for a stronger community engagement. In order to ensure a stronger community engagement in the neighbourhood, a gamification led behavioral approach can be used and designed for. Gamification brings together intrinsic and extrinsic motivations in a playful way to reach a large audience and maintain their interest with different game elements - missions, rewards, leader boards etc. These game elements can not only spark the interest and conversation, but sustain it for a longer time. Both the concepts - community engagement and gamification - are closely linked to behavioural change. One of the major studies used during the process is - Ibrida, Buona come il pane. The experience and understanding of building a start-up equipped the project with a deeper understanding of people, businesses and services to engage them. With this research Thesis, a new development of Ibrida has been envisioned in the sector of community engagement and gamification. This new service (Be Ibridi) is addressing some prevalent needs of the project Ibrida and giving it a new opportunity to dive in by designing for stronger community engagement. With Be Ibridi, the project Ibrida leverages on gamification principles to involve the citizens in its process and enriching its network. It aims to engage the community and foster a positive behavioral change towards waste and reuse of resources.File | Dimensione | Formato | |
---|---|---|---|
Akanksha Gupta_Masters Thesis_PSSD_SCEINAGA.pdf
non accessibile
Descrizione: Stronger community engagement in neighborhoods. A gamification approach.
Dimensione
153.86 MB
Formato
Adobe PDF
|
153.86 MB | Adobe PDF | Visualizza/Apri |
I documenti in POLITesi sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
https://hdl.handle.net/10589/152208