Nowadays, counterfeiting is becoming a greater threat to the well-known companies and brands. On one hand, technological improvements have let the counterfeiters to imitate almost every product category –from fashion industry to high-tech electronics products. On the other hand, online stores and ecommerce website have provided new channels for counterfeiters in order to sell their illegal products. This research investigates the differences of counterfeiting in the high-tech products and traditional vulnerable products to counterfeiting on the online market. In particular, it discusses which of the two groups are more exposed to counterfeiting on “Amazon.it”, what are the main countries offering counterfeit products, and the differences in the behavior of vendors in terms of offered price for the counterfeit and genuine products. To reach these goals, this study follows the qualitative analysis of the data by collecting the data about two product categories in the electronics sector and two product categories for the low-tech products. We based our judgment, for identifying the counterfeit products, on the reviews provided by the customers on “Amazon.it”. Our data reveal that low-tech products are more probable to be counterfeited on the “Amazon.it”. Moreover, most of the vendors that are selling the counterfeit products are local stores –especially, for the high-tech products. Finally, it seems that well-known ecommerce websites like “Amazon.it” are presenting a deceptive market; thus, the difference in the discounts offered for the counterfeit products and genuine ones is not statistically significant.
Oggi, la contraffazione sta diventando una minaccia maggiore per le aziende e i grandi marchi. Da un lato, i miglioramenti tecnologici hanno permesso ai contraffattori di imitare quasi tutte le categorie di prodotti, dall'industria della moda ai prodotti elettronici high-tech. D'altra parte, i negozi online e i siti Web di e-commerce hanno fornito nuovi canali per i contraffattori al fine di vendere i loro prodotti illegali. Questa ricerca indaga le differenze della contraffazione nei prodotti high-tech e nei prodotti tradizionali vulnerabili rispetto alla contraffazione sul mercato online. In particolare, ha discusso su quale dei due gruppi è maggiormente esposto alla contraffazione su "Amazon.it", quali sono i principali paesi che offrono prodotti contraffatti e le differenze nel comportamento dei venditori in termini di prezzo offerto per i prodotti contraffatti e genuini . Per raggiungere questi obiettivi, questo studio segue l'analisi qualitativa dei dati raccogliendo i dati relativi a due categorie di prodotti nel settore elettronico e due categorie di prodotti per i prodotti low-tech. Abbiamo basato il nostro giudizio, per identificare i prodotti contraffatti, sulle recensioni fornite dai clienti su "Amazon.it". I nostri dati rivelano che è più probabile che i prodotti a bassa tecnologia siano contraffatti su "Amazon.it". Inoltre, la maggior parte dei venditori che vendono prodotti contraffatti sono negozi locali, in particolare per i prodotti high-tech. Infine, sembra che i noti siti di e-commerce come "Amazon.it" presentino un mercato ingannevole; pertanto, la differenza tra gli sconti offerti per i prodotti contraffatti e quelli originali non è statisticamente significativa.
Online markets of counterfeit products : a comparison between high-tech & low-tech products
VOSOUGHI, HAMID
2018/2019
Abstract
Nowadays, counterfeiting is becoming a greater threat to the well-known companies and brands. On one hand, technological improvements have let the counterfeiters to imitate almost every product category –from fashion industry to high-tech electronics products. On the other hand, online stores and ecommerce website have provided new channels for counterfeiters in order to sell their illegal products. This research investigates the differences of counterfeiting in the high-tech products and traditional vulnerable products to counterfeiting on the online market. In particular, it discusses which of the two groups are more exposed to counterfeiting on “Amazon.it”, what are the main countries offering counterfeit products, and the differences in the behavior of vendors in terms of offered price for the counterfeit and genuine products. To reach these goals, this study follows the qualitative analysis of the data by collecting the data about two product categories in the electronics sector and two product categories for the low-tech products. We based our judgment, for identifying the counterfeit products, on the reviews provided by the customers on “Amazon.it”. Our data reveal that low-tech products are more probable to be counterfeited on the “Amazon.it”. Moreover, most of the vendors that are selling the counterfeit products are local stores –especially, for the high-tech products. Finally, it seems that well-known ecommerce websites like “Amazon.it” are presenting a deceptive market; thus, the difference in the discounts offered for the counterfeit products and genuine ones is not statistically significant.File | Dimensione | Formato | |
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https://hdl.handle.net/10589/153378