The thesis work on bringing light and new life to the Stamperia Olonia factory, a textile mill, situated in the industrial area of Olonia, Milan. It will focus on its development, by entering its story and keeping the cultural heritage flowing. Stamperia Olonia is a factory in which the activity undertaken lies in the hand of “optimizing processes” [Stamperia Olonia]. A vision of its founder and the core of its evolution. A place dedicated to Excellence. Acquired by the Liberty group,“A movement, animated by arts, people, discovery, nature, eccentricity and mean to bring good design to all” [Liberty Group], the partnership reflects on a fusion of the patterned textiles, in all its forms. With magic happening, the story on site is a place that praises research and innovation, with the idea to “spread the business culture”. The design purpose is to propose a new narrative approach, which accompanies the site of intense production, and connects to the whole experience. Connecting tradition to innovation, by introducing an innovation lab, an opportunity for people from a variety of creative disciplines with different interests, to access to resources, knowledge and expertise of practitioners from many different fields such as the arts, technology, research and business development. The textile lab, where one consumes cultural value, is a central key to personal innovation and growth to both the factory and its users. The innovation Lab will be perceived as a theatrical experience of the living fabric, from the production process of textiles to the display of art created through new collaborations. An exhibition to interrogate and investigate a set of core values, but also a way to showcase work and engage with its public. Showcasing its historical performances, and creating a higher state of emotions on a site that recreates the entire story, will introduce a new typology of urban factory. A factory which praises changes and a shift in its culture.
Il progetto di tesi porta in luce e da nuova vita alla manifattura della Stamperia Olonia, una fabbrica tessile, situata nella zona industriale di Olonia, a Milano. Si concentrerà sul suo sviluppo futuro, valorizzando la sua storia e mantenendone vivo il patrimonio culturale. Stamperia Olonia è una fabbrica in cui l'attività intrapresa è in mano alla "ottimizzazione dei processi ": una visione del suo fondatore e nucleo della sua evoluzione. Un luogo dedicato all'Eccellenza. Con l’acquisizione da parte del gruppo Liberty, grande magazzino rinomato per collezione e patrimonio unici, viene creata una partnership che si riflette nella declinazione del tessuto a fantasia, in tutte le sue forme. Con questo clima magico, la storia sul luogo elogia la ricerca e l'innovazione, con l'idea di "diffondere la cultura d'impresa". L'intento progettuale è quello di proporre un nuovo approccio narrativo, che accompagni il sito di intensa produzione, e si colleghi all'intera esperienza. Collegare la tradizione all'innovazione, introducendo un laboratorio d'innovazione, un'opportunità per persone provenienti da una varietà di discipline creative con interessi diversi, di accedere alle risorse, alle conoscenze e alle competenze di professionisti provenienti da molti campi diversi come le arti, la tecnologia, la ricerca e lo sviluppo aziendale. Il laboratorio tessile, dove viene assunto valore culturale, è una chiave centrale per l'innovazione e la crescita personale sia per la fabbrica che per i suoi utenti. Il laboratorio dell'innovazione sarà percepito come un'esperienza teatrale del tessuto, dal processo di produzione dei tessuti all'esposizione d’arte creata attraverso nuove collaborazioni. Una mostra per interrogare e indagare un insieme di valori fondamentali, ma anche un modo per presentare il lavoro e coinvolgere il pubblico. Mostrando le performance storiche, e creando uno stato d'animo più coinvolgente su un luogo che ne ricrea l'intera storia, introdurrà una nuova tipologia di fabbrica urbana. Una fabbrica che elogia cambiamenti ed evoluzione nella sua cultura.
Fabrics paradise. A center of excellence by liberty London and Stamperia Olonia
CHAKER, YARA
2018/2019
Abstract
The thesis work on bringing light and new life to the Stamperia Olonia factory, a textile mill, situated in the industrial area of Olonia, Milan. It will focus on its development, by entering its story and keeping the cultural heritage flowing. Stamperia Olonia is a factory in which the activity undertaken lies in the hand of “optimizing processes” [Stamperia Olonia]. A vision of its founder and the core of its evolution. A place dedicated to Excellence. Acquired by the Liberty group,“A movement, animated by arts, people, discovery, nature, eccentricity and mean to bring good design to all” [Liberty Group], the partnership reflects on a fusion of the patterned textiles, in all its forms. With magic happening, the story on site is a place that praises research and innovation, with the idea to “spread the business culture”. The design purpose is to propose a new narrative approach, which accompanies the site of intense production, and connects to the whole experience. Connecting tradition to innovation, by introducing an innovation lab, an opportunity for people from a variety of creative disciplines with different interests, to access to resources, knowledge and expertise of practitioners from many different fields such as the arts, technology, research and business development. The textile lab, where one consumes cultural value, is a central key to personal innovation and growth to both the factory and its users. The innovation Lab will be perceived as a theatrical experience of the living fabric, from the production process of textiles to the display of art created through new collaborations. An exhibition to interrogate and investigate a set of core values, but also a way to showcase work and engage with its public. Showcasing its historical performances, and creating a higher state of emotions on a site that recreates the entire story, will introduce a new typology of urban factory. A factory which praises changes and a shift in its culture.| File | Dimensione | Formato | |
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2020_04_Chaker.pdf
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https://hdl.handle.net/10589/153399