The thesis starts form the existence of the "common system of values” in Italy, which we call “Italics” means starting to use it as a promotional and business factor in the background of globalization. Ettore Sottsass, as one of the most influential Italic, was selected to be the starting point of this Italic exploration journey. As an Italian designer , he spent huge part of his life in America and India until the end of his life, he successfully made a splash by bringing Italian design philosophy to all over the world and left a timeless legacy in the modern product and architectural design。 Sensorial empathy as one of the most special philosophical statement or note of this Italian designer, it is obvious that Sottsass is not just about creating some functionally formal products or architecture, although his previous stage in Olivetti follow this rule. But he pays more attention to the design of the product can bring or awaken the inner feelings of the viewer. This kind of object can trigger the inner emotion or the silent communication process between the object and the people, which is what he wants to express, far beyond the trend of mass and revolutionary production at that time, these examples can be clearly seen in the later stages of India and Memphis, and still have significant reference . Their importance lies in their ability to communicate, not their success as a product. For him, a good design is like the possibility of landing on the moon. Very few people will have the opportunity to do it, but its existence will change the lives of millions of people. Sensorial empathy can arise from an ability to understand, recognize, value, or react to some objects, especially any of the five physical abilities to see, hear, smell, taste, and feel,by mentally simulating the process that the artist has accomplished to create the work. The empathic approach would therefore allow us to perceive the work of art no longer as an object to be contemplated and or evaluated, realized to communicate something and survive in time, but also as an expressive identity similar to the human being and endowed with personality, emotions and sensations which means objects could understand people. In disciplines such as literature and fine art, sensorial empathy is perceived as not only desirable, but inherent to the value of the work of art or idea transmission, and its interpretation in the mind of the viewer. By a smart glasses the emotional and psychological perception reactions of visitors observing Sottsass's glass works in the museum can be recorded, which are implemented by the skin micro-current changes (EDA). After computer analyzes each reaction, 3D glass printer begins to work and generates a 3D glass model that is personalized for each specific person's reaction. This sensory empathy process between this person and objects has been permanently preserved and recorded in this magically customized 3D souvenir. Through this process could develop and implement smart models for the promotion of Italic_sensorial empathy in the world in the context of 2025 digitization.
La tesi inizia dall'esistenza del "sistema comune di valori" in Italia, che chiamiamo "corsivo" significa iniziare a usarlo come fattore promozionale e commerciale sullo sfondo della globalizzazione. Ettore Sottsass, come uno dei più influenti italici, è stato selezionato per essere il punto di partenza di questo viaggio esplorativo italico. Come designer italiano, ha trascorso gran parte della sua vita in America e in India fino alla fine della sua vita, ha fatto con successo un colpo portando la filosofia del design italiano in tutto il mondo e ha lasciato un'eredità senza tempo nel prodotto moderno e nel design architettonico . Empatia sensoriale come una delle affermazioni o note filosofiche più speciali di questo designer italiano, è ovvio che Sottsass non si tratta solo di creare alcuni prodotti o architetture funzionalmente formali, sebbene il suo stadio precedente in Olivetti segua questa regola. Ma presta maggiore attenzione al design del prodotto in grado di portare o risvegliare i sentimenti interiori dello spettatore. Questo tipo di oggetto può innescare l'emozione interiore o il processo di comunicazione silenziosa tra l'oggetto e le persone, che è ciò che vuole esprimere, ben oltre la tendenza della produzione di massa e rivoluzionaria in quel momento, questi esempi possono essere chiaramente visti nel fasi successive di India e Memphis, e hanno ancora un riferimento significativo. La loro importanza risiede nella loro capacità di comunicare, non nel loro successo come prodotto. Per lui, un buon design è come la possibilità di atterrare sulla luna. Pochissime persone avranno l'opportunità di farlo, ma la sua esistenza cambierà la vita di milioni di persone. Empatia sensoriale può derivare da una capacità di comprendere, riconoscere, valorizzare o reagire ad alcuni oggetti, in particolare una delle cinque abilità fisiche di vedere, ascoltare, annusare, gustare e sentire , simulando mentalmente il processo che l'artista ha realizzato creare il lavoro. L'approccio empatico ci consentirebbe quindi di percepire l'opera d'arte non più come un oggetto da contemplare o valutare, realizzato per comunicare qualcosa e sopravvivere nel tempo, ma anche come identità espressiva simile all'essere umano e dotata di personalità, emozioni e sensazioni, il che significa che gli oggetti possono comprendere le persone. In discipline come la letteratura e l'arte, l'empatia sensoriale è percepita non solo come desiderabile, ma inerente al valore dell'opera d'arte o alla trasmissione dell'idea e alla sua interpretazione nella mente dello spettatore. Con un occhiale intelligente si possono registrare le reazioni di percezione emotiva e psicologica dei visitatori che osservano le opere in vetro di Sottsass nel museo, che sono implementate dai cambiamenti di micro-corrente della pelle (EDA). Dopo che il computer ha analizzato ogni reazione, la stampante per vetro 3D inizia a funzionare e genera un modello di vetro 3D personalizzato per la reazione di ogni persona specifica. Questo processo di empatia sensoriale tra questa persona e gli oggetti è stato permanentemente conservato e registrato in questo souvenir 3D magicamente personalizzato. Attraverso questo processo potrebbe sviluppare e implementare modelli intelligenti per la promozione dell'empatia italica_sensoriale nel mondo nel contesto della digitalizzazione del 2025.
Sensorial empathy. The philosophy for new Italic path
QI, ZHIZHENG
2019/2020
Abstract
The thesis starts form the existence of the "common system of values” in Italy, which we call “Italics” means starting to use it as a promotional and business factor in the background of globalization. Ettore Sottsass, as one of the most influential Italic, was selected to be the starting point of this Italic exploration journey. As an Italian designer , he spent huge part of his life in America and India until the end of his life, he successfully made a splash by bringing Italian design philosophy to all over the world and left a timeless legacy in the modern product and architectural design。 Sensorial empathy as one of the most special philosophical statement or note of this Italian designer, it is obvious that Sottsass is not just about creating some functionally formal products or architecture, although his previous stage in Olivetti follow this rule. But he pays more attention to the design of the product can bring or awaken the inner feelings of the viewer. This kind of object can trigger the inner emotion or the silent communication process between the object and the people, which is what he wants to express, far beyond the trend of mass and revolutionary production at that time, these examples can be clearly seen in the later stages of India and Memphis, and still have significant reference . Their importance lies in their ability to communicate, not their success as a product. For him, a good design is like the possibility of landing on the moon. Very few people will have the opportunity to do it, but its existence will change the lives of millions of people. Sensorial empathy can arise from an ability to understand, recognize, value, or react to some objects, especially any of the five physical abilities to see, hear, smell, taste, and feel,by mentally simulating the process that the artist has accomplished to create the work. The empathic approach would therefore allow us to perceive the work of art no longer as an object to be contemplated and or evaluated, realized to communicate something and survive in time, but also as an expressive identity similar to the human being and endowed with personality, emotions and sensations which means objects could understand people. In disciplines such as literature and fine art, sensorial empathy is perceived as not only desirable, but inherent to the value of the work of art or idea transmission, and its interpretation in the mind of the viewer. By a smart glasses the emotional and psychological perception reactions of visitors observing Sottsass's glass works in the museum can be recorded, which are implemented by the skin micro-current changes (EDA). After computer analyzes each reaction, 3D glass printer begins to work and generates a 3D glass model that is personalized for each specific person's reaction. This sensory empathy process between this person and objects has been permanently preserved and recorded in this magically customized 3D souvenir. Through this process could develop and implement smart models for the promotion of Italic_sensorial empathy in the world in the context of 2025 digitization.File | Dimensione | Formato | |
---|---|---|---|
Thesis_QI ZHIZHENG.pdf
solo utenti autorizzati dal 07/05/2023
Descrizione: SENSORIAL EMPATHY_The Philosophy for new Italic path in Digital driving society 2025
Dimensione
33.17 MB
Formato
Adobe PDF
|
33.17 MB | Adobe PDF | Visualizza/Apri |
I documenti in POLITesi sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
https://hdl.handle.net/10589/153651