Sustainable fashion is a model for creating production and consumption fashion in a sustainable way. In a certain sense, sustainable consumption is more important than sustainable production, and exploration of sustainable consumption patterns is an opportunity for the sustainable development of the fashion industry. The study found that when consumers consume fashion, there is a gap between their sustainable consumption attitude and actual behavior, and young consumers are the most potential to be guided and Groups that practice sustainable consumer behavior.The author conducted a literature study on the factors that affect consumers' sustainable consumption behavior, and conducted user behaviors on target users with questionnaire surveys and semi-structured interviews. After investigating the psychological and needs, it found three problems that hindered consumers from sustainable fashion consumption, and then proposed to guide consumers from three dimensions: awareness, knowledge and motivation. Combining the needs of multiple stakeholders, the author proposes a design strategy that starts from three dimensions and develops the service concept "STYLE", which uses a small program as a carrier, including a digital wardrobe management system supported by artificial intelligence fashion technology And sustainable fashion behavior reward accounts. As a fashion assistant, the clothing management system can help users better explore fashion styles, make consumption decisions and manage clothing. The sustainable account system allows consumers to participate in sustainable fashion to a greater extent through the platform, while helping public welfare projects to connect with brands And consumers. At the same time, for sustainable fashion companies, STYLE can serve as a sustainable fashion marketing platform and consumer data collection platform for small and medium-sized fashion brands to implement sustainable plans to reduce the burden.
L'industria della moda ha danni irreversibili alla società e all'ambiente. La moda sostenibile è diventata una delle future tendenze di sviluppo dell'industria della moda cinese. In quanto maggiore produttore di moda al mondo e mercato emergente di consumo, la Cina ha una forte domanda e potere per lo sviluppo sostenibile dell'industria della moda. Quale ultima direzione di ricerca e pratica del concetto di progettazione sostenibile, la progettazione di sistemi di servizi di prodotto può costruire nuovi modelli di prodotti e servizi dal punto di vista del sistema a causa dei suoi vantaggi unici nello sviluppo economico, sociale ed ecologico, consentendo lo sviluppo sostenibile di industria della moda. Dopo aver studiato il sistema di produzione e consumo sostenibile dell'industria della moda, questo documento si concentra sul consumo sostenibile della moda. Dopo la ricerca, abbiamo trovato il divario nel campo del forte consumo sostenibile e il divario tra l'atteggiamento del consumatore nel consumo di moda sostenibile e il comportamento reale. L'autore indaga la situazione attuale del comportamento di consumo di moda sostenibile degli utenti target mediante sondaggio del questionario. I risultati mostrano che il punto chiave per guidare il consumo sostenibile è cambiare il problema dell'acquisto eccessivo dei consumatori. Dopo aver condotto ricerche bibliografiche sui fattori che influenzano il comportamento di consumo sostenibile dei consumatori, e un'indagine sui bisogni degli utenti target attraverso questionari e interviste semi-strutturate, l'autore propone tre dimensioni per guidare il comportamento di consumo sostenibile dei consumatori: coscienza, conoscenza e motivazione. In combinazione con le esigenze degli utenti e delle varie parti interessate, l'autore propone una strategia di progettazione da tre dimensioni. In fase di progettazione, questa tesi sviluppa lo "stile" di servizio, incluso il sistema di gestione del guardaroba digitale e un account di ricompensa del comportamento sostenibile support
Product service system design to support sustainable fashion in China
ZHOU, YIFAN
2018/2019
Abstract
Sustainable fashion is a model for creating production and consumption fashion in a sustainable way. In a certain sense, sustainable consumption is more important than sustainable production, and exploration of sustainable consumption patterns is an opportunity for the sustainable development of the fashion industry. The study found that when consumers consume fashion, there is a gap between their sustainable consumption attitude and actual behavior, and young consumers are the most potential to be guided and Groups that practice sustainable consumer behavior.The author conducted a literature study on the factors that affect consumers' sustainable consumption behavior, and conducted user behaviors on target users with questionnaire surveys and semi-structured interviews. After investigating the psychological and needs, it found three problems that hindered consumers from sustainable fashion consumption, and then proposed to guide consumers from three dimensions: awareness, knowledge and motivation. Combining the needs of multiple stakeholders, the author proposes a design strategy that starts from three dimensions and develops the service concept "STYLE", which uses a small program as a carrier, including a digital wardrobe management system supported by artificial intelligence fashion technology And sustainable fashion behavior reward accounts. As a fashion assistant, the clothing management system can help users better explore fashion styles, make consumption decisions and manage clothing. The sustainable account system allows consumers to participate in sustainable fashion to a greater extent through the platform, while helping public welfare projects to connect with brands And consumers. At the same time, for sustainable fashion companies, STYLE can serve as a sustainable fashion marketing platform and consumer data collection platform for small and medium-sized fashion brands to implement sustainable plans to reduce the burden.| File | Dimensione | Formato | |
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Product service system design to support sustainable fashion in China.pdf
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https://hdl.handle.net/10589/153682