The topic of this research is Digital and Interactive Storytelling applied in the tourist market and in the locative narrative, especially the city narrative. The research process, serendipitous and explorative, is based on empirical and qualitative data, through a design-driven approach. From one side, the empirical data are set from previously published researches in multiple different areas of knowledge. Between these areas are the narrative, the film, the videogame, the human heritage and the mobile-based Augmented Reality. From the other side, the qualitative data are set from users tests during the design phase. It turned out useful to consolidate the empirical data statement. Meanwhile, the analysis explores the relationship between the designer and the complexity of the production of an interactive storytelling product in the tourist marketplace. The study is set in three phases. The first, the theoretical research and storing data for design guidelines. After a prototype is realised through product-service-system and design thinking methodologies. To conclude, user tests are performed through a user-centred approach, and the qualitative results are stored. The lens of investigation of this project belongs to the discipline of Interaction design. The topics are covered from both the macro and micro point of view; the macroworld of interaction during a whole consistent experience, and the micro-world of specific interaction with virtual elements. Last but not least, the research focuses on the multidisciplinary approach in the design phase that goes from game design to character design. An approach that should face the unstable balance between multiple disciplines in order to achieve a uniquely coherent and consistent product. Likewise, a product that should be the result of a perfect balance between free creativity and measured precision design.
L’argomento di questa tesi di ricerca è lo storytelling digitale e interattivo applicato al settore turistico e alla narrativa dei luoghi, in particolare delle città. Il processo di ricerca, serendipico ed esplorativo, si basa su dati empirici e qualitativi, tipici dell’interaction design contemporaneo. Si specifica che i dati empirici sono frutto di uno studio inerente ricerche pregresse pubblicate in svariate discipline del sapere. Tra queste la narrativa, il cinema, il videogioco, il patrimonio dell’umanità e la realtà aumentata nell’ambito mobile e locativo.I dati qualitativi sono frutto di test sull’utente, eseguiti in fase di sviluppo progetto, e volti a consolidare le affermazioni dei dati empirici accumulati precedente- mente in fase di ricerca. Ai dati raccolti, inoltre, si accosta l’indagine riguardo la figura del il designer e il progetto per lo sviluppo di un prodotto sistema servizio complesso come può es- sere quello inerente lo storytelling digitale e interattivo all’interno del settore turistico. L’indagine di questo studio si svolge in tre tempi. La ricerca teorica e l’accumulo di dati, segue la realizzazione di progetto con metodologie affini al product-service-system design e design thinking, e si conclude con la validazione di test con conseguenti risultati quantitativi e qualitativi nell’ottica usercentered. La lente d’osservazione riguardo gli argomenti tratta- ti appartiene alla sfera dell’interaction design su due livelli principali; Il macromondo dell’interazione di un’esperienza complessa e coerente, e il micromondo dell’interazione specifica con l’elemento virtuale. Infine, lo studio si sofferma sull’approccio multidisciplinare nella fase progettuale che spazia dal game design all’illustrazione, affrontando il complesso equilibrio che intercorre tra plurime discipline convergenti verso un prodotto unico e consistente. Un prodotto coerente che sia un risultato bilanciato tra un’approccio creativo libero e sregolato e un approccio creativo misurato, scientifico e preciso.
I Beati Paoli. Digital & interactive storytelling for the alternative tourism experience
RIZZO, ROBERTO
2018/2019
Abstract
The topic of this research is Digital and Interactive Storytelling applied in the tourist market and in the locative narrative, especially the city narrative. The research process, serendipitous and explorative, is based on empirical and qualitative data, through a design-driven approach. From one side, the empirical data are set from previously published researches in multiple different areas of knowledge. Between these areas are the narrative, the film, the videogame, the human heritage and the mobile-based Augmented Reality. From the other side, the qualitative data are set from users tests during the design phase. It turned out useful to consolidate the empirical data statement. Meanwhile, the analysis explores the relationship between the designer and the complexity of the production of an interactive storytelling product in the tourist marketplace. The study is set in three phases. The first, the theoretical research and storing data for design guidelines. After a prototype is realised through product-service-system and design thinking methodologies. To conclude, user tests are performed through a user-centred approach, and the qualitative results are stored. The lens of investigation of this project belongs to the discipline of Interaction design. The topics are covered from both the macro and micro point of view; the macroworld of interaction during a whole consistent experience, and the micro-world of specific interaction with virtual elements. Last but not least, the research focuses on the multidisciplinary approach in the design phase that goes from game design to character design. An approach that should face the unstable balance between multiple disciplines in order to achieve a uniquely coherent and consistent product. Likewise, a product that should be the result of a perfect balance between free creativity and measured precision design.File | Dimensione | Formato | |
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https://hdl.handle.net/10589/153975