Revision of the main distribution strategies for a no-food retailer and identification of the main drivers for the distribution strategy selection : the Bricocenter case

The thesis deals with the theme of distribution strategies for a no-food retailer, thanks to the experience carried out in Bricocenter. First a critical analysis of the most adopted distribution strategies is proposed, also explaining the reasons that led to the implementation of the new Break Bulk Cross-docking circuit in Bricocenter. Then the main drivers to be considered for the selection of the most suitable distribution strategy based on product characteristics are identified and a selection framework is proposed. Then, it is contextualized in Bricocenter and an aligment assessment is conducted to verify the effective alignment between the DS suggested by theory and those actually applied in the company.

La tesi tratta il tema delle strategie distributive per un no-food retailer, grazie al tirocinio svolto in Bricocenter. Prima viene proposta una analisi critica delle strategie distributive piu adottate, spiegando anche le motivazioni che hanno portato all'implementazione del nuovo circuito Break Bulk Cross-docking in Bricocenter. Poi vengono identificati i principali drivers da considerare per la selezione della strategia distributiva piu consona alle caratteristiche dei prodotti: viene quindi proposto un modello di selezione e contestualizzato il tutto in Bricocenter eseguendo una verifica di allineamento tra teoria e pratica.