The purpose of this work is to review scientific publications on the field of international business, more specifically in the role new technologies have in business internationalization within the context of Covid-19 pandemic of 2020. By analyzing the extant literature, directions for future research are proposed to close the existent gaps. The work begins with an introduction to the topics, by explaining the main components of firms’ internationalization through cross-border e-commerce (CBEC), considering the characteristics of entry mode selection and the description of CBEC as alternative. New technologies are described (Big Data & Analytics, Artificial Intelligence, Mobile Payments, Internet of Things and, Blockchain). Covid-19 pandemic context is introduced by explaining the current macroeconomic and trade situation and 2021 forecast, and how e-commerce has played a central role in economics during the worst part of the pandemic during the first semester of 2020. A three-step methodology is implemented to perform the literature review, first defining the topic, the tools used in the research, definition of the inclusion or elimination criteria. This literature review consists in 65 papers published from 2011 to 2020 in scientific journals and proceedings of international conferences, found in bibliographic data bases and science search engines. Then the second stage consist in the scrutiny of the main features of the articles which were defined as the year, the nationality of the author and, the methodology used. In this stage a deep analysis about the themes addressed is performed, by realizing first a classification of the papers by type of contribution (theory or practice) and the field or area of applicability (strategy, marketing and sales, logistics and supply chain). Finally a three step analysis consisting in themes (Internationalization, covid-19, new technologies), categories ((strategy, marketing and sales, logistics and supply chain) and sub-themes, lead to a deep analysis of the contributions found to the topics studied. The findings of this work show that there are no contributions that addresses the influence of new technologies in firms' internationalization in the context of Covid-19 pandemic. Two research streams are proposed, and specific themes as road map for future investigation.
Lo scopo di questo lavoro è quello di esaminare le pubblicazioni scientifiche nel campo del business internazionale, più specificamente nel ruolo che le nuove tecnologie hanno nell'internazionalizzazione delle imprese nel contesto della pandemia Covid-19 del 2020. Analizzando la letteratura esistente, le direzioni per la ricerca futura sono proposto per colmare i gap esistenti. Il lavoro inizia con un'introduzione ai temi, spiegando le principali componenti dell'internazionalizzazione delle imprese attraverso il cross-border e-commerce (CBEC), considerando le caratteristiche della selezione della modalità di ingresso e la descrizione della CBEC come alternativa. Vengono descritte le nuove tecnologie (Big Data & Analytics, Artificial Intelligence, Mobile Payments, Internet of Things e, Blockchain). Il contesto pandemico Covid-19 viene introdotto spiegando l'attuale situazione macroeconomica e commerciale e le previsioni per il 2021, e come l'e-commerce abbia svolto un ruolo centrale nell'economia durante la parte peggiore della pandemia durante il primo semestre del 2020. Viene implementata una metodologia in tre fasi per eseguire la revisione della letteratura, definendo prima l'argomento, gli strumenti utilizzati nella ricerca, la definizione dei criteri di inclusione o eliminazione. Questa revisione della letteratura consiste in 65 articoli pubblicati dal 2011 al 2020 su riviste scientifiche e atti di convegni internazionali, trovati in banche dati bibliografiche e motori di ricerca scientifica. La seconda fase consiste poi nello scrutinio delle caratteristiche principali degli articoli che sono stati definiti come l'anno, la nazionalità dell'autore e, la metodologia utilizzata. In questa fase viene eseguita un'approfondita analisi sui temi affrontati, realizzando prima una classificazione degli elaborati per tipologia di contributo (teoria o pratica) e per ambito o area di applicabilità (strategia, marketing e vendite, logistica e filiera). Infine un'analisi in tre fasi composta da temi (Internazionalizzazione, covid-19, nuove tecnologie), categorie ((strategia, marketing e vendite, logistica e supply chain) e sotto-temi, porta ad un'analisi approfondita dei contributi trovati agli argomenti studiato. I risultati di questo lavoro mostrano che non ci sono contributi che affrontano l'influenza delle nuove tecnologie nell'internazionalizzazione delle imprese nel contesto della pandemia Covid-19. Vengono proposti due flussi di ricerca e temi specifici come road map per indagini future.
The role of new technologies in international business in the context of Covid-19: a literature review
MARIN BUSTAMANTE, DIEGO FERNANDO
2019/2020
Abstract
The purpose of this work is to review scientific publications on the field of international business, more specifically in the role new technologies have in business internationalization within the context of Covid-19 pandemic of 2020. By analyzing the extant literature, directions for future research are proposed to close the existent gaps. The work begins with an introduction to the topics, by explaining the main components of firms’ internationalization through cross-border e-commerce (CBEC), considering the characteristics of entry mode selection and the description of CBEC as alternative. New technologies are described (Big Data & Analytics, Artificial Intelligence, Mobile Payments, Internet of Things and, Blockchain). Covid-19 pandemic context is introduced by explaining the current macroeconomic and trade situation and 2021 forecast, and how e-commerce has played a central role in economics during the worst part of the pandemic during the first semester of 2020. A three-step methodology is implemented to perform the literature review, first defining the topic, the tools used in the research, definition of the inclusion or elimination criteria. This literature review consists in 65 papers published from 2011 to 2020 in scientific journals and proceedings of international conferences, found in bibliographic data bases and science search engines. Then the second stage consist in the scrutiny of the main features of the articles which were defined as the year, the nationality of the author and, the methodology used. In this stage a deep analysis about the themes addressed is performed, by realizing first a classification of the papers by type of contribution (theory or practice) and the field or area of applicability (strategy, marketing and sales, logistics and supply chain). Finally a three step analysis consisting in themes (Internationalization, covid-19, new technologies), categories ((strategy, marketing and sales, logistics and supply chain) and sub-themes, lead to a deep analysis of the contributions found to the topics studied. The findings of this work show that there are no contributions that addresses the influence of new technologies in firms' internationalization in the context of Covid-19 pandemic. Two research streams are proposed, and specific themes as road map for future investigation.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/166563