Climbing lovers' new retail space. Focusing on the user’s new buying experience

The public pays more and more attention to a healthy lifestyle, and the demand for climbing equipment is increasing. Due to the rapid development of the Internet, consumers consumption habits are gradually changing, otherwise they will face massive debt, and inefficient operations. So the retail of climbing equipments needs to transform to adapt to those changes. The project aims to create a consumer-centric retail space around climbing equipments that integrates online and offline and focuses on user consumption experience. The consumer-centric retail model puts the focus of physical stores on experiencing mountaineering products, weakens retail, and studies the current existing consumer-centric retail store models to find a suitable direction for the consumer-centric retail of climbing equipments; Through the analysis of consumer data and the survey of existing retail stores in the market, enriching the consumer experience in the retail space and incorporating elements of climbing; Exploring the application of some new technologies in climbing equipments retail. The projrct provides a solution to innovative new retail store for climbing equipments led by user experienceand and a thinking direction for the conversion mode of offline physical stores about climbing equipments.