In a period in which climate and environment become more and more topical issues, this study aims to analyze what are the characteristics of magazines that talk about environmentalism, sustainability and climate change within the independent publishing world. The purpose is to identify and dissect what are the communicative codes that are hidden within a complex editorial work such as the magazine. These codes allow it to be a communicative artifact in which different languages are related in order to coherently translate a project idea. The ossified binary of the discourse on climate change in the world has been severely fractured by reality. In an attempt to tell the stories of our troubled climate, a number of independent journals have set out to treat climate change not just as a scientific certainty but as a cultural and social crisis. To make the immensity of this crisis both familiar and personal, publications like Emergence Magazine, Icarus Complex, and It's Freezing in LA are adopting an innovative visual design that they hope will give climate and ecological journalism a new voice. Their goal is ambitious: to use storytelling to help readers understand that the climate crisis is not just an event or a thing bound by geography or time, but a whole new way of seeing ourselves and the Earth around us. In this way, these independent magazines erode a key obstacle for many who harp around climate change: how to make the planetary crisis appear before us in our communities, our homes, and our individual lives. Not as an elitist and alienating discourse, but a familiar one that touches everyone. This study is primarily structured in four parts. The first introductory section is devoted to analyzing the problem, the advent of the Anthropocene and the emergence of an environmental ecological consciousness, how society has metabolized these new issues, and how it responds to the environmental stimuli to which it is placed every day. The second chapter focuses on the translation of the editorial design of an independent magazine, what are the characteristics at the base of a complex artifact such as a magazine, what are its communication codes and how environmental issues are translated within an independent magazine. Having shed light on these fundamental questions, there follows an understanding of the social responsibility of the communication designer. In the face of the environmental problem, where is the responsible intervention of the designer. The cases that have been analyzed are in the editorial communication of magazines and independent magazines, responsibility and social awareness in independent editorial design. The fourth section is made up of a collection of 37 case studies of international origin with the aim of schematizing the communicative codes that are at the base of independent magazines that speak specifically about environmentalism. The selected editorial projects present extremely different themes and are characterized by having a declared environmentalist-sustainable slant. Some magazines have a strictly technical-scientific tone while others have a more artistic-evocative approach. All the case studies have some common aspects: they are all editorial projects born in the last decade, quite recent, from 2010 onwards, and they are all characterized by a positive approach to issues. What then results are summary tables that summarize all the data collected and compared. Finally, my project proposal is described, a synthesis of what emerged in the research, realized with a sensitive eye to environmental issues and the contribution that I can make as a designer in a reality close to me.
In un periodo in cui il clima e l’ambiente diventano tematiche sempre più attuali, questo studio ha l’obbiettivo di analizzare di quali caratteristiche si compongono, all’interno del mondo editoriale indipendente, i magazine che parlano di ambientalismo, sostenibilità e cambiamenti climatici. Lo scopo è quello di individuare e sviscerare quali siano i codici comunicativi che si celano all’interno di un elaborato editoriale complesso come il magazine. Tali codici gli permettono di essere un artefatto comunicativo nel quale entrano in relazione diversi linguaggi per tradurre coerentemente un’idea progettuale. Il binario ossificato del discorso sui cambiamenti climatici nel mondo è stato gravemente fratturato dalla realtà. Nel tentativo di raccontare le storie del nostro clima travagliato, un certo numero di riviste indipendenti si è proposto di trattare il cambiamento climatico non solo come una certezza scientifica ma come una crisi culturale e sociale. Per rendere l'immensità di questa crisi familiare e personale, pubblicazioni come Emergence Magazine, Icarus Complex e It’s Freezing in LA stanno adottando un design visivo innovativo, che sperano dia una nuova voce al giornalismo climatico ed ecologico. Il loro obiettivo è ambizioso: utilizzare lo storytelling per aiutare i lettori a capire che la crisi climatica non è solo un evento o una cosa vincolata dalla geografia o dal tempo, ma un modo completamente nuovo di vedere noi stessi e la Terra che ci circonda. In questo modo, questi magazine indipendenti erodono un ostacolo chiave per molti che si arrovellano intorno al cambiamento climatico: come far apparire la crisi planetaria di fronte a noi nelle nostre comunità, nelle nostre case e nelle nostre vite individuali. Non come un discorso elitario e alienante, ma familiare e che tocca tutti. Questo studio si struttura principalmente in quattro parti. La prima sezione introduttiva è dedicata ad analizzare il problema, l’avvento dell’Antropocene e la nascita di una coscienza ecologica ambientale, come la società ha metabolizzato questi nuovi argomenti e come risponde agli stimoli ambientali ai quali è posta ogni giorno. Il secondo capitolo verte sulla traduzione progettuale editoriale di un magazine indipendente, quali sono le caratteristiche alla base di un artefatto complesso come quello di un magazine, quali sono i suoi codici comunicativi e come vengono tradotti i temi ambientali all’interno di un magazine indipendente. Fatto luce su queste domande fondamentali segue un capito sulla responsabilità sociale del designer della comunicazione. A fronte del problema ambientale dove si colloca l’intervento responsabile del progettista. I casi che si sono analizzati sono nella comunicazione editoriale di magazine e magazine indipendenti, responsabilità e sensibilizzazione sociale nel design editoriale indipendente. La quarta sezione è composta da una raccolta di 37 casi studio di provenienza internazionale con il fine di schematizzare i codici comunicativi che sono alla base delle riviste indipendenti che parlano specificatamente di ambientalismo. I progetti editoriali selezionati presentano tematiche estremamente diverse e sono caratterizzati dall'avere un taglio dichiaratamente ambientalista-sostenibile. Alcuni magazine si esprimono con un tono strettamente tecnico-scientifico altri hanno un approccio più artistico-evocativo. Tutti i casi studio presentano degli aspetti comuni: sono tutti progetti editoriali nati nell'ultimo decennio, abbastanza recenti, dal 2010 in poi e sono tutti caratterizzati da un approccio ai temi positivo. Quello che poi ne risulta sono delle tavole riassuntive che sintetizzano tutti i dati raccolti e confrontati. Infine vene descritta la mia proposta progettuale, sintesi di quello che è emerso nella ricerca, realizzata con un occhio sensibile ai temi ambientali e al contributo che come progettista posso apportare in una realtà a me vicina.
The wind is rising ! Tradurre le tematiche ambientali nell'editoria indipendente
Colombo, Susanna Gabriella
2019/2020
Abstract
In a period in which climate and environment become more and more topical issues, this study aims to analyze what are the characteristics of magazines that talk about environmentalism, sustainability and climate change within the independent publishing world. The purpose is to identify and dissect what are the communicative codes that are hidden within a complex editorial work such as the magazine. These codes allow it to be a communicative artifact in which different languages are related in order to coherently translate a project idea. The ossified binary of the discourse on climate change in the world has been severely fractured by reality. In an attempt to tell the stories of our troubled climate, a number of independent journals have set out to treat climate change not just as a scientific certainty but as a cultural and social crisis. To make the immensity of this crisis both familiar and personal, publications like Emergence Magazine, Icarus Complex, and It's Freezing in LA are adopting an innovative visual design that they hope will give climate and ecological journalism a new voice. Their goal is ambitious: to use storytelling to help readers understand that the climate crisis is not just an event or a thing bound by geography or time, but a whole new way of seeing ourselves and the Earth around us. In this way, these independent magazines erode a key obstacle for many who harp around climate change: how to make the planetary crisis appear before us in our communities, our homes, and our individual lives. Not as an elitist and alienating discourse, but a familiar one that touches everyone. This study is primarily structured in four parts. The first introductory section is devoted to analyzing the problem, the advent of the Anthropocene and the emergence of an environmental ecological consciousness, how society has metabolized these new issues, and how it responds to the environmental stimuli to which it is placed every day. The second chapter focuses on the translation of the editorial design of an independent magazine, what are the characteristics at the base of a complex artifact such as a magazine, what are its communication codes and how environmental issues are translated within an independent magazine. Having shed light on these fundamental questions, there follows an understanding of the social responsibility of the communication designer. In the face of the environmental problem, where is the responsible intervention of the designer. The cases that have been analyzed are in the editorial communication of magazines and independent magazines, responsibility and social awareness in independent editorial design. The fourth section is made up of a collection of 37 case studies of international origin with the aim of schematizing the communicative codes that are at the base of independent magazines that speak specifically about environmentalism. The selected editorial projects present extremely different themes and are characterized by having a declared environmentalist-sustainable slant. Some magazines have a strictly technical-scientific tone while others have a more artistic-evocative approach. All the case studies have some common aspects: they are all editorial projects born in the last decade, quite recent, from 2010 onwards, and they are all characterized by a positive approach to issues. What then results are summary tables that summarize all the data collected and compared. Finally, my project proposal is described, a synthesis of what emerged in the research, realized with a sensitive eye to environmental issues and the contribution that I can make as a designer in a reality close to me.File | Dimensione | Formato | |
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T1.pdf
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Tesi, colombo susanna.pdf
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https://hdl.handle.net/10589/173290