In Italy, craftsmanship is synonymous with quality and excellence, as well as a competitive advantage for those companies that wisely manage to combine tradition and innovation. Techniques and knowledge deeply rooted in the territory, typical of skilled craftsmen who have seen their figure change over time, from the Middle Ages to the era of Globalization, up to the present day when they have learned to blend their manual skills to digital ones and use technology to one's advantage to create new and innovative solutions. Starting from the study of successful Italian companies, an interpretative model will be developed to analyze common practices and approaches useful for defining behavioral models of companies operating in the recovery of tradition in order to define their successful strategies.
In Italia l’artigianato è sinonimo di qualità ed eccellenza, nonché vantaggio competitivo per quelle imprese che riescono sapientemente a coniugare tradizione e innovazione. Tecniche e conoscenze profondamente radicate sul territorio, proprie di sapienti artigiani che hanno visto mutare la propria figura nel corso del tempo, dal Medioevo all’era della Globalizzazione, fino a giungere ai giorni d’oggi in cui hanno imparato a fondere le proprie abilità manuali a quelle digitali ed utilizzare la tecnologia a proprio vantaggio per creare soluzioni inedite ed innovative. Partendo dallo studio di imprese italiane di successo, verrà sviluppato un modello interpretativo per analizzare pratiche e approcci comuni utili a definire modelli comportamentali di imprese che operano nel recupero della tradizione al fine di definirne le strategie di successo.
Tessere la tradizione. Modello interpretativo delle imprese che operano nel recupero delle tecniche artigiane
Ioannoni, Mara
2019/2020
Abstract
In Italy, craftsmanship is synonymous with quality and excellence, as well as a competitive advantage for those companies that wisely manage to combine tradition and innovation. Techniques and knowledge deeply rooted in the territory, typical of skilled craftsmen who have seen their figure change over time, from the Middle Ages to the era of Globalization, up to the present day when they have learned to blend their manual skills to digital ones and use technology to one's advantage to create new and innovative solutions. Starting from the study of successful Italian companies, an interpretative model will be developed to analyze common practices and approaches useful for defining behavioral models of companies operating in the recovery of tradition in order to define their successful strategies.File | Dimensione | Formato | |
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2021_04_Ioannoni.pdf
solo utenti autorizzati dal 14/04/2022
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18.35 MB
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https://hdl.handle.net/10589/173976