We live in a historical moment in which daily habits and gestures have been disrupted due to a global pandemic. The spread of the COVID-19 virus has marked the lives of all human beings and has forced us to live in situations that until March 2020 we would have defined utopian: national lockdowns lasting months, the obligation to wear a mask and the difficulty - sometimes even impossibility - to carry out everyday errands, such as grocery shopping. The latter problem has seen both psychological and economic repercussions, especially for older people and owners of small neighborhood businesses, which have been closed for an extended period. The current situation has improved, but sees restrictions that could be maintained in the coming months: maximum number of people inside the business, impositions on opening hours and more. The solutions found by retailers to this problem take the form of services and systems that allow them to continue to provide an offer to their customers: delivery services, click and collect shopping options or delivery points outside the store (lockers). Given the situation, GrOcery wants to guarantee a new solution to merchants and private users, respectively, for the habits regarding the sale and purchase of food products; a solution that is realized in a system composed of a modular product - formed by refrigerated and insulated boxes in contact with the windows of the activities, which allow the sale of products 24/7 - and a service, which allows to manage orders, check the status of the boxes and verify the presence of the stores. The design path is developed on the basis of the concept of circular economy and sustainability within the city; with this assumption, the project distinguishes as scenario and areas of application those urban contexts that are moving towards a city within human reach, rich in neighborhood services - well defined and explained by the concept of “City of 15 Minutes” by Professor Carlos Moreno.
Viviamo in un momento storico in cui le abitudini e i gesti quotidiani sono stati stravolti a causa di una pandemia globale. La diffusione del virus COVID-19 ha segnato la vita di tutti gli essere umani e ci ha costretti a vivere situazioni che fino a marzo del 2020 avremmo definito utopiche: lockdown nazionali durati mesi, l’obbligo di indossare mascherina e la difficoltà - a volte anche impossibilità - a svolgere le commissioni di tutti i giorni, come fare la spesa. Quest’ultimo problema ha visto ripercussioni sia psicologiche sia economiche, soprattutto per le persone più anziane e i proprietari delle piccole attività commerciali di quartiere, le quali sono rimaste chiuse per un periodo prolungato. La situazione attuale è migliorata, ma vede restrizioni che potrebbero essere mantenute nel corso dei prossimi mesi: numero massimo di persone all’interno dell’attività, imposizioni sugli orari di apertura e altro. Le soluzioni trovate dei negozianti a questo problema si concretizzano in servizi e sistemi che permettono di continuare a erogare un’offerta ai propri clienti: servizi delivery, possibilità di spesa click and collect o punti di consegna esterni al negozio (locker). Data la situazione, GrOcery vuole garantire una nuova soluzione ai commercianti e agli utenti privati, rispettivamente per le abitudini riguardanti la vendita e l’acquisto di prodotti alimentari; una soluzione che si concretizza in un sistema composto da un prodotto modulare - formato da box refrigerati e coibentati a contatto con le vetrine delle attività, i quali permettono la vendita dei prodotti 24/7 - e un servizio, che consente di gestire gli ordini, controllare lo stato dei box e verificare la presenza dei negozi. Il percorso progettuale si sviluppa sulla base del concetto di economia circolare e sostenibilità all’interno della città; con questo presupposto, il progetto distingue come scenario e ambiti di applicazione quei contesti urbani che si stanno muovendo verso una città a portata d’uomo, ricchi di servizi di quartiere - ben definita e spiegata dal concetto di “Città dei 15 Minuti” del Professor Carlos Moreno.
GrOcery. Design of an integrated product-service system for neighborhood grocery store windows
Pezzetti, Alberto
2019/2020
Abstract
We live in a historical moment in which daily habits and gestures have been disrupted due to a global pandemic. The spread of the COVID-19 virus has marked the lives of all human beings and has forced us to live in situations that until March 2020 we would have defined utopian: national lockdowns lasting months, the obligation to wear a mask and the difficulty - sometimes even impossibility - to carry out everyday errands, such as grocery shopping. The latter problem has seen both psychological and economic repercussions, especially for older people and owners of small neighborhood businesses, which have been closed for an extended period. The current situation has improved, but sees restrictions that could be maintained in the coming months: maximum number of people inside the business, impositions on opening hours and more. The solutions found by retailers to this problem take the form of services and systems that allow them to continue to provide an offer to their customers: delivery services, click and collect shopping options or delivery points outside the store (lockers). Given the situation, GrOcery wants to guarantee a new solution to merchants and private users, respectively, for the habits regarding the sale and purchase of food products; a solution that is realized in a system composed of a modular product - formed by refrigerated and insulated boxes in contact with the windows of the activities, which allow the sale of products 24/7 - and a service, which allows to manage orders, check the status of the boxes and verify the presence of the stores. The design path is developed on the basis of the concept of circular economy and sustainability within the city; with this assumption, the project distinguishes as scenario and areas of application those urban contexts that are moving towards a city within human reach, rich in neighborhood services - well defined and explained by the concept of “City of 15 Minutes” by Professor Carlos Moreno.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/174981