In 2020, it has been a year of global crisis, anxiety, innovation and introspection for all the industries, especially museums. The majority of museums worldwide have been compelled to close due to the prevention measures. Use the Internet as a bridge to keep sharing cultural knowledge that has accelerated the museum industry to adapt the transformation of exhibiting the artworks entirely online. The increased number of digital offerings are an one-way approach with the public by providing VR websites, videos and pictures, but users are passive. Since the online approach is a substantial element during the pandemic, it is needed to re-examine the fundamental digital strategy to enhance the educational service. Therefore, this thesis focuses on an educational experience platform for both ways of communication approach between museum and audience that motivates the younger generation to enjoy the learning process and have the opportunities to exchange their cultural knowledge with technicians and participants. To reach this goal, the collaborative interviews with professionals intended to have a better understanding of current actions that have been taken by the creative industry. For the user co-design sessions, several tools were used to explore the challenging task of how may we consolidate the online service for museum experience. Towards the uncertainty of this long-term circumstance, having a holistic online strategy to keep engaging with users becomes vital. Therefore, World Home Museum is an experimental laboratory that enables museum professionals to curate an online interactive exhibition and build two-way communication in order to increase the user engagement for the younger generation.
Il 2020 è stato un anno di crisi globale, ansia, innovazione e introspezione per tutte le industrie, in particolare per i musei. La maggior parte dei musei in tutto il mondo è stata costretta a chiudere a causa delle misure di prevenzione. L'uso dell’Internet come ponte per continuare la condivisione di conoscenza culturale, ha spinto il settore dei musei ad adattarsi alla trasformazione di esporre opere d'arte in modo interamente online. L'aumento del numero di offerte digitali rappresenta un approccio unidirezionale con il pubblico fornendo tour virtuali, video e immagini, ma gli utenti sono passivi. Poiché l'approccio online è stato un elemento sostanziale durante la pandemia, è necessario riesaminare la strategia digitale di base per migliorare il servizio educativo. Pertanto, questa tesi si concentra su una piattaforma di esperienza educativa per ottenere un approccio di comunicazione bidirezionale tra museo e pubblico, che motiva le generazioni giovani a godersi il processo di apprendimento e ad avere l'opportunità di scambiare le proprie conoscenze culturali con tecnici e partecipanti. Per raggiungere questo obiettivo, le interviste collaborative con professionisti hanno avuto come scopo avere una migliore comprensione delle azioni attuali che sono state intraprese dall'industria creativa. Nelle sessioni di co-design con gli utenti sono stati utilizzati diversi strumenti per esplorare il difficile compito di come consolidare il servizio online per l'esperienza nei musei. Di fronte all'incertezza di questa situazione a lungo termine, diventa vitale disporre di una strategia online olistica per continuare a interagire con gli utenti. Pertanto, World Home Museum è un laboratorio sperimentale che permette ai professionisti del museo di curare una mostra interattiva online e di creare una comunicazione bidirezionale al fine di aumentare il coinvolgimento degli utenti delle nuove generazioni.
Service design for the new norm of online museum service experience
Yu, Ching-Chun
2019/2020
Abstract
In 2020, it has been a year of global crisis, anxiety, innovation and introspection for all the industries, especially museums. The majority of museums worldwide have been compelled to close due to the prevention measures. Use the Internet as a bridge to keep sharing cultural knowledge that has accelerated the museum industry to adapt the transformation of exhibiting the artworks entirely online. The increased number of digital offerings are an one-way approach with the public by providing VR websites, videos and pictures, but users are passive. Since the online approach is a substantial element during the pandemic, it is needed to re-examine the fundamental digital strategy to enhance the educational service. Therefore, this thesis focuses on an educational experience platform for both ways of communication approach between museum and audience that motivates the younger generation to enjoy the learning process and have the opportunities to exchange their cultural knowledge with technicians and participants. To reach this goal, the collaborative interviews with professionals intended to have a better understanding of current actions that have been taken by the creative industry. For the user co-design sessions, several tools were used to explore the challenging task of how may we consolidate the online service for museum experience. Towards the uncertainty of this long-term circumstance, having a holistic online strategy to keep engaging with users becomes vital. Therefore, World Home Museum is an experimental laboratory that enables museum professionals to curate an online interactive exhibition and build two-way communication in order to increase the user engagement for the younger generation.| File | Dimensione | Formato | |
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Ching-Chun Yu, thesis.pdf
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https://hdl.handle.net/10589/175491